Search Engine Marketing - Associate/Senior Associate

Job Description As an employee at Grant Thornton INDUS in Kolkata, India, you will play a key role in managing and optimizing paid search campaigns across various platforms such as Google and Bing Ads. Your responsibilities will include: - Assisting in the development, implementation, and management of paid search campaigns to align with overall marketing objectives - Conducting keyword research and analysis to identify high-performing search terms - Monitoring and analyzing campaign performance metrics, providing regular reports - Collaborating with SEO, web, content, and other marketing teams to align paid search strategies with overall marketing goals - Recommending and conducting ongoing A/B testing - Staying up to date with industry trends to improve campaign performance - Supporting the SEM Manager with various tasks and projects as needed To excel in this role, you will need to demonstrate the following skills: - Proficiency in Google Ads, Bing Ads, and other PPC platforms - Strong analytical skills with the ability to interpret complex data sets - Excellent communication and collaboration skills - Detail-oriented with a focus on data accuracy and integrity - Ability to manage multiple projects and meet deadlines in a fast-paced environment In terms of qualifications and experience, the following are required: - Minimum of 2+ years of hands-on experience in paid search advertising - Google Ads certification - Experience in building and implementing B2B search campaigns - Familiarity with SEO and other digital marketing channels - Experience with Marketo, Microsoft Dynamics, Demandbase, and web analytics tools If you are passionate about digital marketing and have the necessary skills and experience, we invite you to share your CV with us at hidden_email our team at Grant Thornton INDUS and be a part of a high-trust, high-performance culture where your contributions are valued. As an employee at Grant Thornton INDUS in Kolkata, India, you will play a key role in managing and optimizing paid search campaigns across various platforms such as Google and Bing Ads. Your responsibilities will include: - Assisting in the development, implementation, and management of paid search campaigns to align with overall marketing objectives - Conducting keyword research and analysis to identify high-performing search terms - Monitoring and analyzing campaign performance metrics, providing regular reports - Collaborating with SEO, web, content, and other marketing teams to align paid search strategies with overall marketing goals - Recommending and conducting ongoing A/B testing - Staying up to date with industry trends to improve campaign performance - Supporting the SEM Manager with various tasks and projects as needed To excel in this role, you will need to demonstrate the following skills: - Proficiency in Google Ads, Bing Ads, and other PPC platforms - Strong analytical skills with the ability to interpret complex data sets - Excellent communication and collaboration skills - Detail-oriented with a focus on data accuracy and integrity - Ability to manage multiple projects and meet deadlines in a fast-paced environment In terms of qualifications and experience, the following are required: - Minimum of 2+ years of hands-on experience in paid search advertising - Google Ads certification - Experience in building and implementing B2B search campaigns - Familiarity with SEO and other digital marketing channels - Experience with Marketo, Microsoft Dynamics, Demandbase, and web analytics tools If you are passionate about digital marketing and have the necessary skills and experience, we invite you to share your CV with us at hidden_email our team at Grant Thornton INDUS and be a part of a high-trust, high-performance culture where your contributions are valued.