Sales Manager - GUERLAIN

ResponsibilitiesMarket DevelopmentDefine and deliver the market development plan & brand acceleration strategy across channels and touchpointsInfluence the brands strategy for the markets; in terms of assortment, representation, business model, distribution & agent selection / managementMain contributor to the markets KPI’s: MS, MC, SISO, OPEX, A&P and Key influencer of trade strategy, spend and forecast.Agent & Retailer RelationshipsBuild and nurture excellent ties with Guerlain’s agents and retailers and capitalize on it to serve the best interests of the brandWork hand in hand with the local agents and retailers to better position the brand in the market, while respecting the brands guidelines, DNA & long term strategiesEstablish daily/weekly/monthly drumbeats with regards to reporting, data collection and markets opportunitiesEngage directly with retailers to negotiate locations, trade terms, incremental visibility & evening that best serves the brands ambitionsFinancials (P&L)Define the SISO plan as well as the investment strategy & budget per market to deliver the target OP and MS aspiration of the brandEnsure the proper and approved A&P spending and timely reporting by the agent (BA’s, Bonuses, Commissions, Trade, POSM, Capex…)Handle ongoing negotiations and refinement of Price Structures, margins & other commercial conditions to elevate the brands profitabilityTeam ManagementCoach and elevate the know how and technical skills of the sales coordinators within the team as well as cross functionallyManagement of a local team: retailer manager, field coordinator and Beauty consultantsBuild close relationships with brand managers and frontliners in the markets linked to KPI’s and deliverables facilitating a better business performance#J-18808-Ljbffr