Sales Executive

Job PurposeWe are seeking a proactive and experienced Sales Executive, to join our Auto Parts division. This role is not just about selling. It requires someone who knows the market inside out. The ideal candidate should already have strong connections with workshops, retailers, and dealers, and be able to identify what customers really demand.The Sales Executive must bringPractical market knowledge: clear understanding of which spare parts move fast, which items are slow, and what customers will not buyProduct awareness: familiarity with car makes and models, matching parts to vehicles, and advising customers on the right solutionsCommercial acumen: insight into prevailing market prices, acceptable margins, and trade termsCompetitive intelligence: awareness of competing brands, their positioning, and how Salama Auto Parts can differentiateKey AccountabilitiesDrive Sales Generation - Actively visit workshops, dealers, and retailers daily to promote Salama Auto Parts products, convert visits into orders, and achieve set sales targetsEnsure Market Coverage & Expansion - Maintain strong presence in assigned territory, ensure consistent customer visits, and open new accounts to expand market shareApply Product & Market Knowledge - Leverage understanding of car makes/models, fast-moving SKUs, pricing trends, and competitor offerings to guide customers and maximize salesBuild Customer Relationships - Develop trust-based relationships with mechanics, shop owners, and purchasing managers to secure repeat business and loyaltyMaintain Pricing & Margin Discipline - Ensure orders follow approved price lists, protect margins, and avoid unauthorized discountsProvide Market Intelligence - Report on competitor pricing, promotions, and market activities to support management decision-makingCoordinate for Order Fulfillment - Work with branch sales team and logistics to ensure stock availability, timely delivery, and smooth customer experiencePromote New Products - Actively introduce and push new Salama SKUs (e.g., coolants, radiators) and educate customers on benefitsRequirementsMinimum Qualifications and KnowledgeHigh school certificate acceptable with proven market experienceStrong understanding of automotive spare parts market in KSA (workshops, retailers, distributors)Knowledge of car makes and models and ability to match correct partsFamiliarity with fast-moving vs. slow-moving SKUs, pricing structures, and typical trade marginsAwareness of competitors' products, pricing strategies, and promotionsMinimum Experience (No. of Years)Preferred bilingualMinimum 3-5 years' outdoor sales experience in automotive spare parts (mandatory)Proven track record of achieving or exceeding sales targetsEstablished customer relationships and network in the marketJob-specific Skills and CompetenciesStrong sales and negotiation skills with ability to close deals dailyEffective communication and relationship-building skillsMarket intelligence gathering and reporting abilityBasic computer literacy (MS Office, sales reporting tools)Valid KSA driving license (mandatory)Working ConditionsWork Location: Primarily field-based; frequent visits to workshops, retailers, and distributors across assigned territoryWork Hours: Standard working hours as per company policy, with flexibility required to meet customer schedules (including early mornings, evenings, or weekends if needed)Travel: Daily travel within the city/region; occasional inter-city travel depending on market coverageEnvironment: Predominantly outdoor role; significant time spent in customer premises, markets, and on the roadPhysical Demands: Requires mobility, extended periods of standing or driving, and carrying product samples/cataloguesReporting: Daily reporting of sales activities, market intelligence, and order status to the Sales Manager/BranchTools & Support: Mobile phone, sales app/system access, and transportation allowance/fuel provided by company#J-18808-Ljbffr