Regional Marketing Manager – MENA

Posted Thursday 19 March 2026 at 00:00 | Expires Monday 13 April 2026 at 21:59At Costa Coffee, we are what we craft. We’re reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola system. Whether you get your coffee in a store, from a machine, at home, or on the go – we’ve got you covered.As ourRegional Marketing Manager – MENA,you’llshape, elevate, and accelerate Costa’s brand presence across a dynamic region with 450+ stores across 11 markets. This role blends strategic direction withhands‑onexecution, working closely with our franchise partners to drive brand growth, commercial impact and worldclass customer experiences across the Middle East.Our teams make a difference. Whether through bold brand building, inspiring product launches, developing compelling campaigns or supporting our partners on the ground, we stir up success together.And as aRegional Marketing Manager – MENA,there’snever been a better time to join.So, why Costa?Wedidn’tbecome a global coffee brand by sitting back. When you work here, you join a community that values passion,progressionand integrity — with some brilliantperks:Annual discretionary bonus schemeEmployee Assistance Programme provided by Spring HealthAdditionalmedical coverage provided by MetLifeHousing and transport allowanceWe’reproud to bea great placeto work where everyone can bring their unique self. Our culture is built on our values — Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.What you’ll doBeing a Regional Marketing Manager – MENA means balancing strategy, with hands on impact. Working closely through the franchise network, the roleis responsible fordriving brand growth, customer engagement, and sales performance while ensuring brand consistency and relevance across diverse markets. You will:Develop and implement regional and market level brand strategy across Middle Eastern markets. Analyse market trends, take a keen interest in the broader coffeecategory and competitor activity toidentifyopportunities and develop plans to drive sales growth, market share aligning regional initiatives with global brand strategy and guidelines from Costa Coffee.Bridge strategic planning with tactical delivery, converting plans into real outcomes infast paced, live environments from planning through to end-end deployment includingrolling upyour sleeves to lead and support on the ground activation, includingcoordinatingand delivering in market events and live activations across multiple MENA markets. This will involve working with media manager to develop media plans for co-investment with partner, and where applicable with global digital teams to support digital initiatives and loyalty programs that enhance customer engagement.Use strong storytelling and data-driven insights todemonstratecampaign value and secure partner alignment and investment. Lead andfacilitatecampaign briefings, workshops, and planning sessions with franchise partners to align on timelines, activation plans, and expected results.Build strong relationships with franchise marketing teams to influence decision-making and ensure successful rollout of initiatives.Adapt and deploy global campaigns, ensuring they meet local cultural, commercial and customer needsEnable and coach franchise partners, ensuring they have the capability,toolsand guidance to execute with excellenceDevelop full regional marketing plans grounded in insight, marketmaturityand commercial objectivesWorkclosely with agencies and partner teams to plan,deliverand evaluate activation programmesManage the marketing calendar across multiple countries, collaborating with Innovation, Insight, Operations and F&B teams.Evaluate campaign performance, salesdataand ROI, using insights to optimisefuture plansWho you areIt’syour unique ingredientswe’reinterested in:A strategic to tactical marketer, who moves seamlessly between strategic thinking and practical delivery, equally confident shapinglong‑termdirection and creating real impact on the ground.Handson and execution driven, able to personally land events,activationsand live market activity — not just steer from the sidelinesA skilled partner coach and influencer, capable of lifting capability, shaping decision making and building strong, trustedlong-termrelationshipsCommercially sharp, withfull mixbrand marketing experience across international marketsExperienced in franchise,retailor F&B environments, with an understanding of how to drive performance through partner networksInsight ledand analytically strong, turning data and performance indicators into actionable recommendationsProactive, passionate, organised, resilient, able to navigate multiple markets, stakeholders and timelines with clarity and paceExperienced in agency leadership, with strong capability in creating and developing digital and social content#J-18808-Ljbffr