Regional Marketing Lead - MEA

This is an individual contributor role responsible for leading marketing strategy and execution across the Middle East & Africa. The position focuses on driving go-to-market initiatives, market analysis, and commercial growth within the medical devices portfolio.Client DetailsA global medical technology company specialising in innovative, minimally invasive solutions across multiple therapeutic areas. The organisation is known for its strong R&D capabilities and commitment to improving patient outcomes worldwide.DescriptionDevelop and execute regional go-to-market strategies aligned with business objectives.Conduct market access and opportunity assessments across MEA markets.Perform in-depth market analysis, including:Installed base analysisCompetitive landscape evaluationPricing strategy and structure developmentIdentify growth opportunities to improve customer loyalty, retention, and share of wallet.Plan and execute integrated marketing campaigns, including conferences, workshops, and digital initiatives.Create engaging and informative marketing content and materials.Manage and optimize the regional marketing budget.Track and analyze campaign performance and ROI, adjusting strategies accordingly.Collaborate with cross-functional regional and global teams to implement product portfolio strategies.Drive branding, advertising, and promotional activities across channels.ProfileMinimum 5+ years of progressive marketing experience within the medical devices industry (mandatory).Demonstrated expertise in:Go-to-market strategy development and executionMarket analysis and market access frameworksCompetitive intelligence and pricing strategy developmentStrong understanding of MEA healthcare markets, with exposure to multiple countries and market dynamics.Experience operating within multinational, matrixed organisations (preferred).Highly developed analytical, strategic thinking, and problem-solving capabilities.Excellent communication, influencing, and stakeholder management skills.Fluency in Arabic and English is essential.Currently based in the UAE, with proven local market experience.Job OfferThe role offers a competitive salary and standard UAE benefits.SkillsMarketing#J-18808-Ljbffr