Regional Marketing Lead: Growth & ABM Strategist

Role: Responsible for the regional marketing strategy and delivery of the regional marketing plan to drive lead generation increase brand awareness as well as support customer retention.You will be responsible for increasing the pipeline both for new accounts as well as installed base. Your primary objectives will be to generate newly qualified leads and support the progression of those leads through to focusing on this your work will also support increasing brand awareness both in target segments and across the industry at large.Set the regional marketing strategy aligned to the regional business plan and global marketing objectives. Ensure the strategy and resulting marketing plan is led by the regional Go-To-Market (GTM) and Territory Plans with integration to related functions (specifically: Sales and Partner & Alliances)Own lead generation in the core industries that IFS focuses onin region (aligned to GTM and Territory Plans)Responsible for identifying researching and positioning IFS with high potential companies as well as contribute to developing and presenting value propositions in cooperation with the Business Development team and the respective Sales Managers (i.e. account based marketing or ABM).Overall responsibility for developing and implementing a marketing plan for our install base of customers. Responsibilities include analyzing and identifying opportunities for upgrades and add on sales as well planning successful execution and follow up on a diverse range of customer retention and development activitiesCollaborate with the central marketing team to build industry campaigns and then own the localization and implementation acrossthe regionOwnership of local marcom activities including running events and both internal & external communications working with appointed agencies as requiredMonitor review and report on all marketing activity and resultsSupport regional management with pipeline market and segment insight and analysisImplement and manage strategic brand-building activities to support the long-term growth of IFS withinthe regionin accordance with the global brand initiativesLead grow and develop theAPJMEAmarketing team in line with the regional business planBudget responsibility. Plan forecast and submit budget requirementsManage external productions deliveries and regionally specific sales enablement materialQualifications :Strong strategic and analytical capabilitiesStrong relationship building skillsStrategic and operational focus/balanceEffective verbal and written communication ofEnglishDemonstrates initiative with a results orientation while exhibiting strong driveand leadership skillsTeam leadership and people developmentExperience of B2B marketing especially in the software industryUnderstanding of industrial software space including ERP Enterprise Asset Management (EAM) and Service Management (FSM and ESM)Knowledge and appreciation of the six key industry IFS focuses onUniversity degree with a business or marketing degree (preferred)Experienced in B2B marketing environment working with strategic marketing preferably within the software industry.Experience working with salesand with Partners (SIs and also the Channel)Project managementBudget responsibilityFluent English. Other languages covered in the region (especially Arabic and Japanese) area benefitAdditional Information :High level of motivationGood at communicating; be able to communicate at all levels and types of employees within a companyBe able to think strategically and see the whole pictureSocial and outgoing the ability to talk to people a good relation builderStructuredProactive and independentFlexible and adaptableEnterprising and daringIFS-ambassador: represent IFS in a professional wayAlignment to the IFS values of: Agile Collaborative Grit and TrustworthyRemote Work :NoEmployment Type :Full-time#J-18808-Ljbffr