Public Relations - Senior Account Executive

Who we areBurson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.Job TitleACCOUNT EXECUTIVERoleThe Senior Account Executive puts plans into action! With an expanding contact list of media influencers and industry experts, you are a valued member of a team that makes things happen and creates impact. You will develop your core skills through training and coaching, exploring disciplines within your client portfolio and project activity. At the Account Executive level you should be able to work independently and as an effective member of a well‑functioning team, taking responsibility for day‑to‑day activation of items on the client WIP. You will contribute to strategy and planning on your accounts, bringing creative thinking and new ideas. As a client‑facing role you will be accountable for daily deliverables of high‑quality work.Skills & CompetenciesAt this level you will be able to:Consulting.Be an integral part of the account team by taking ownership of tasks on the Work In Progress report (WIP), including media and online research, maintaining media and influencer lists, monitoring media and compiling accurate coverage reports, effectively pitching news to media, securing media opportunities for clients, and administering product review programmes.Assist with the preparation, delivery and follow‑up of announcements and events, including press conferences, media/analyst/influencer briefings, social events and product launch events.Demonstrate creativity, understanding and attention to detail by creating client‑ready content, including press releases, articles, speeches, executive speaking points, briefing documents, social media calendars, content interview transcripts/summaries and activity reports.Continue development of language skills for Arabic consultants, including expertise in originating core content for different platforms, localising materials to the Arabic language and audience, and working with the translation team to improve client‑ready content.Understand and be conversationally competent on popular social media channels, including how they work, their audience, purpose, the services they offer and how to optimise content to drive results.Take ownership of day‑to‑day community management, including conversations and posts; flag potential issues arising on social channels to the account lead.Establish an understanding of influencer mapping and create a list of relevant key influencers for a client or project.Draft a creative brief and work with designers, producers and other specialists from concept to final product.Extract information and compile reports from social tools, including Sherlock, Facebook Analytics, Twitter Analytics, YouTube Analytics and Sysomos.Create accurate and clear reports for all channels, such as tracker reports, conversation/topic analyses, ad‑campaign reports, community management and coverage reports.Research client and competitor products and services, developing and applying industry knowledge.Develop and demonstrate a solid understanding of PR principles and client strategy by contributing appropriate approaches and ideas for clients and projects.Develop an understanding of the regional media landscape, keeping abreast of current affairs, industry issues and trends relating to clients and their markets.Meet influencers, media and other client stakeholders on a regular basis.Actively participate in internal creative brainstorms across all agency sectors, applying creative thinking to all aspects of your work.PeopleAssist in managing the workload and activities of junior team members, team assistants and interns.Actively participate in team and client meetings.Actively participate in office or team initiatives that enhance Burson’s working environment.Provide support to our internship / graduate programme through a buddy role and engagement with local universities.Act as a Burson ambassador internally and externally.Business AcumenBe aware of Burson’s offerings, specialist services, META and global network.Complete time sheets on a weekly basis (mandatory).Be alert to new business opportunities with existing and prospective clients, discussing them with the senior team.Assist in researching and responding to RFPs for new business proposals.Support and contribute to industry award entries.Be familiar with Burson’s social media policy and professional practices.Contribute to the external marketing activity of Burson.Be diligent in submitting expenses in a timely manner.Professional DevelopmentImplement day‑to‑day publishing work online and traditional media.Foster relationships within the client team, sharin