Programmatic Director / Head of Programmatic

Chain Reaction is an award-winning digital marketing agency based in GCC and Levant. We develop bespoke digital strategies to help our clients achieve their growth goals, bringing together online marketing techniques including Online Advertising, SEO, Content Marketing, Social Media, Influencer Marketing, and more.Chain Reaction is looking for a Programmatic Director who will be responsible for building, owning, and scaling the agency's programmatic and AdTech offering from the ground up. This role will act as the central programmatic authority across the agency—shaping product strategy, enabling business units, supporting client pitches, and onboarding best-in-class AdTech platforms and partners.This position sits at the intersection of strategy, technology, and revenue growth, working directly with business unit heads and client leadership teams to translate programmatic and data capabilities into clear business outcomes for advertisers.This role is ideal for a hands‑on programmatic leader who enjoys building frameworks, influencing stakeholders, and solving complex client problems, while remaining deeply involved in platform architecture and execution design.Key Responsibilities1. Programmatic & AdTech StrategyDefine and own the agency's programmatic vision and roadmap, aligned to client growth and business objectivesDesign scalable programmatic frameworks across display, video, CTV, audio, DOOH, and emerging channelsEstablish best practices for audience strategy, activation, measurement, and optimization2. Publisher Relationship ManagementBuild and maintain direct relationships with premium publishers, CTV platforms, and supply partnersAct as the agency's primary point of contact for strategic publisher discussionsCollaborate with publishers to:Develop custom, verticalized, and audience-led dealsAccess premium and differentiated inventoryAlign supply packages with advertiser objectivesEvaluate publisher performance and optimize partnerships based on quality, scale, and results3. Client Strategy & Business EnablementPartner closely with Business Unit Heads and Client Leads to support:New business pitches and RFPsStrategic client roadmaps and annual planningComplex programmatic and data-led proposalsAct as a programmatic advisor to key clients, helping them understand how AdTech and data can drive incremental growthTranslate technical programmatic capabilities into simple, outcome-oriented client narratives4. AdTech Platform & Partner OnboardingEvaluate, Onboard, and manage programmatic platforms and AdTech partners, including:DSPs, SSPs, CTV platformsCDPs / DMPsIdentity, data, and measurement partnersOwn partner relationships, commercial structures, and platform governanceEnsure platforms are integrated into agency workflows and client offerings in a scalable, compliant manner5. Data, CDP & Audience StrategyWork with client and agency teams on:First‑party data onboarding and activationCDP / DMP integration and use‑case designAudience segmentation, lookalike modeling, and personalization strategiesGuide business units on how to leverage data responsibly for targeting, measurement, and optimization6. Measurement, Attribution & EffectivenessWork with Data & Analytics team to define programmatic measurement frameworks including:Incrementality testingAttribution approachesCross‑channel and cross‑platform measurementPartner with analytics and data teams to ensure programmatic outcomes are clearly tied to business KPIs7. Internal Enablement & Knowledge LeadershipAct as the programmatic POC across the agencyEnable business units through:Training sessions and playbooksPitch templates and case studiesClear operating models for programmatic activationInfluence without formal line management, driving adoption through expertise and trustExperience10-14+ years of experience in programmatic, AdTech, or digital media, ideally agency-sideProven experience building or scaling programmatic offerings for advertisersStrong exposure to:DSPs (e.g., DV360, Amazon DSP, The Trade Desk, etc.)CDPs / DMPsData, identity, and measurement solutionsSkills & CapabilitiesStrong strategic thinking combined with hands‑on technical depthAbility to explain complex AdTech concepts to non‑technical stakeholdersCommercially minded, with experience supporting pitches and revenue growthComfortable operating in ambiguity and building from scratchHighly collaborative, credible with senior leadership and clientsBenefitsJoining our team ensures that your opinions matter, providing you with a platform to express yourself. You will experience continuous growth, and learning opportunities, and be empowered to push your limits. We are dedicated to fostering a positive environment that prioritizes your well‑being and health. Collaborate with a strong and supportive team that is committed to motivating you both in your personal and professional journey.#J-18808-Ljbffr