Product Owner (UI/UX Focus) – Pulr

<div><h3>Growth Product Owner (Social Commerce) – Pulr</h3><h3>Role Overview</h3><p>Pulr is building a next-generation<b>social commerce platform</b>where creators, brands, and users connect through content and transactions.</p><p>We are looking for a<b>Growth Product Owner</b>who can drive:</p><ul><li><b>Conversion</b></li></ul><p>This is not a traditional Product Owner role.</p><p>You will be responsible for turning user behavior into revenue, optimizing the full funnel from<b>content → product → purchase</b>.</p><h3>What You Will Own</h3><h3>1. Product Growth&Revenue</h3><ul><li>Own and optimize the full conversion funnel:</li><li>Drive<b>GMV, conversion rate, and user retention</b></li><li>Identify and fix drop-offs across the user journey</li><li>Design and execute<b>growth experiments (A/B testing, pricing, UX improvements)</b></li></ul><h3>2. Marketplace Dynamics</h3><ul><li>Understand and balance the 3 sides of Pulr:</li><li><b>Creators</b></li><li><b>Brands</b></li><li><b>Users</b></li><li>Improve:</li><li>Purchase behavior</li><li>Build features that increase<b>transaction volume and engagement</b></li></ul><h3>3. Product Ownership</h3><ul><li>Define and own the<b>product roadmap</b></li><li>Write clear product requirements (PRDs, user stories)</li><li>Prioritize features based on<b>business impact (not just delivery)</b></li><li>Work closely with engineering to ship fast and iterate</li></ul><h3>4. UX&Conversion Optimization</h3><ul><li>Design and improve<b>user journeys</b>, not just screens</li><li>Collaborate on UI/UX (you should be comfortable working hands‑on when needed)</li><li>Focus on:</li><li>Reducing friction</li><li>Increasing trust</li><li>Improving checkout experience</li></ul><h3>5. Data-Driven Decision Making</h3><ul><li>Use analytics to:</li><li>Identify bottlenecks</li><li>Measure feature impact</li><li>Define and track key metrics:</li><li>Conversion rate</li><li>CAC / LTV</li><li>Retention</li><li>GMV</li></ul><h3>6. Technical&Integration Oversight</h3><ul><li>Work with developers on:</li><li>APIs</li><li>Payment flows</li><li>Third‑party integrations (payments, analytics, cloud)</li><li>Ensure scalability and cost efficiency</li></ul><h3>What We Are Looking For</h3><h3>Must‑Have</h3><ul><li>Experience building or scaling:</li><li><b>Marketplace, e-commerce, or social platforms</b></li><li>Strong understanding of:</li><li>Growth metrics</li><li>Revenue growth</li><li>Experience working closely with engineering teams</li></ul><h3>Nice to Have</h3><ul><li>Experience in<b>creator economy / social commerce</b></li><li>Experience with payment systems or checkout flows</li><li>Familiarity with tools like Figma, analytics platforms, and A/B testing tools</li></ul><h3>What This Role Is NOT</h3><ul><li>Not a delivery‑only Product Owner</li></ul><p>This is a<b>builder role focused on growth and business impact</b></p><h3>KPIs</h3><ul><li>Conversion rate improvement</li><li>GMV growth</li><li>Speed of iteration</li></ul><h3>Why Join Pulr</h3><ul><li>Build a product at the intersection of<b>content, commerce, and creators</b></li><li>High ownership and direct impact on revenue</li><li>Fast‑moving environment with real decision‑making power</li></ul><p>We’re not looking for someone to manage a backlog — we’re looking for someone to grow a business through product.</p></div>#J-18808-Ljbffr