Product Marketing Specialist

PetroApp is looking for a driven and strategic Product Marketing Specialist to own the positioning, messaging, and go-to-market strategy for our fleet and mobility products. You'll sit at the intersection of Product, Sales, and Marketing — translating complex product capabilities into compelling narratives that drive acquisition, adoption, and retention.This role is for someone who thrives in a fast-paced environment, understands the Saudi B2B landscape, and knows how to move the needle across the full product lifecycle.What you'll do:Define positioning and ICP: Develop precise Ideal Customer Profiles and craft tailored value propositions that differentiate PetroApp from local competitors across key verticals.Lead go-to-market execution: Own product launches end-to-end — driving cross-functional alignment with Sales, Product, and Marketing teams, and tracking performance against defined KPIs.Enable the sales team: Build vertical-specific collateral including case studies for logistics and FMCG clients, battlecards, and objection-handling playbooks that accelerate deal velocity.Drive lifecycle and retention: Map customer activation journeys, design in-app nudge strategies, and execute CRM-led campaigns to improve product stickiness and reduce churn.Monitor the competitive landscape: Track the Saudi fintech and fuel station market systematically to surface pricing benchmarks, whitespace opportunities, and competitive threats.Close the product-market fit loop: Build structured feedback mechanisms around pricing, packaging, and feature adoption to continuously sharpen our positioning.Education & ExperienceBachelor's degree in Business Administration, Marketing, or a related field4–6 years of experience in B2B and/or B2C product marketingTechnical SkillsProficient in Microsoft Office Suite, Slack, and ERP systemsHands-on experience with SEO tools and CRM platformsStrong grasp of funnel optimization, SaaS metrics, and pricing strategyMarket research and data analysis capabilitiesBusiness acumen in fintech or mobility sectors is a strong plusLanguageProficient in Arabic & EnglishBehavioural CompetenciesQuality-oriented with high attention to detailStrong communicator who can influence across functionsCustomer-focused mindsetInnovative thinker with adaptability in a dynamic environmentHigh numerical and analytical ability#J-18808-Ljbffr