PR Executive

NARS CosmeticsOrganizationReports to: PR Manager, US BrandsJob Location: Dubai, UAEContract type: PermanentJob PurposeThe PR Executive plays a key role in strengthening NARS’ brand visibility, desirability, and cultural relevance across the Middle East. This position is responsible for leading the development and execution of high-impact PR, influencer, and 360° brand initiatives while ensuring brand consistency, creative excellence, and optimized budget allocation across all touchpoints.Main ResponsibilitiesPR & AdvocacyDrive the execution of NARS’ regional PR and influencer strategy, ensuring alignment with global brand direction and local market relevance.Build and nurture strategic relationships with top-tier media, influencers, and KOLs.Lead the identification and management of key influencers to act as NARS brand ambassadors.Identify new advocacy opportunities and develop creative ways to strengthen brand credibility and desirability.Maintain and update influencer/KOL databases, identifying new advocates aligned with brand values.Act as a key guardian of NARS’ brand image, ensuring consistency in tone, aesthetics, and messaging across all communications.Monitor and report on media and influencer coverage using available tools.Take ownership and manage PR mailings and seeding - from kitting to delivery - ensuring timely execution.Proactively initiate initiatives that further enhance the brand’s visibility and local relevancy.Event Concepting & Execution ExcellenceLead end-to-end planning and delivery of PR and influencer events across key Middle East markets.Own event ideation, proposing innovative concepts that generate earned media, social buzz, and strong brand equity.Manage supplier sourcing, negotiations, and production budgets to ensure best-in-class execution with cost efficiency.Oversee on-ground execution, ensuring flawless delivery, premium guest experience, and strong brand storytelling.Strategic Insights, Reporting & Cross-Functional LeadershipMonitor cultural trends, social media conversations, and emerging consumer behaviors relevant to NARS across the Middle East, translating insights into actionable PR moments and influencer-led opportunities.Lead competitive tracking across launches, events, partnerships, and media activity, providing strategic recommendations to strengthen brand positioning.Develop and deliver weekly/monthly performance reporting to Middle East, EMEA, and Global stakeholders, tracking earned media, influencer KPIs, event results, and market impact.Collaborate cross-functionally with Marketing, VM, Retail, Education, and Artistry teams to ensure fully integrated brand execution and consistent storytelling across all touchpoints.Profile & SkillsMinimum 2–3 years of experience in PR, influencer marketing, or brand communications within beauty, luxury, or lifestyle industries.Strong understanding of the Middle East market, consumer landscape, and influencer ecosystem.Highly creative and ideas-driven, with the ability to translate strategy into impactful execution.Demonstrated ability to manage budgets, optimize costs, and deliver high-quality output.Strong communication and stakeholder management skills across local, regional, and global teams.Fluency in Arabic is highly desirable (reading, writing, proofreading, and adapting content).Strong awareness of regional social and cultural trends.Strong organizational skills with the ability to lead multiple projects in parallel.Deep understanding of social platforms (TikTok, Instagram, META ecosystems) and emerging digital behaviors.Alignment with Shiseido Trust 8 principles: Think Big, Take Risks, Hands-on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.#J-18808-Ljbffr