PR & Events Director

Position OverviewThe PR & Events Director will lead the Foundation’s public relations and events strategy, with responsibility for strengthening the visibility, reputation, and public profile of the Foundation and its key initiatives, particularly theRAK Art Festivaland other major public-facing events.Reporting to the Executive Director, this role will shape how the Foundation is represented to the public through media engagement, reputation-building, stakeholder relations, and best-in-class event strategy and delivery.Key ResponsibilitiesGlobal PR Strategy and Institutional VisibilityDefine and implement a comprehensive PR strategy to raise the visibility, credibility, and relevance of the Foundation across Ras Al Khaimah, the UAE, and internationally.Strengthen awareness of the Foundation’s work across its key portfolios, with particular emphasis on public-facing initiatives, cultural programming, and strategic institutional milestones.Develop clear messaging and positioning for the Foundation and ensure consistency across all public announcements, campaigns, and event-related communications.Serve as a strategic advisor to senior leadership on reputation, external visibility, media engagement, and public positioning.Identify opportunities to elevate the Foundation’s profile through media, partnerships, thought leadership, and high-impact public moments.Media Relations and Public ProfileBuild and maintain strong relationships with local, regional, and international media, including journalists, editors, broadcasters, and cultural and lifestyle press.Drive proactive media outreach around major Foundation initiatives, announcements, partnerships, research launches, and events.Increase the quantity and quality of earned media coverage for the Foundation and its flagship activities.Lead the development of press materials, media briefings, story angles, event communications, and key messages.Support senior leadership with interview preparation, speaking opportunities, messaging, and profile-building.Ensure that the Foundation’s work is visible not only within specialist circles but also to wider public audiences.Events Strategy and LeadershipDefine and lead the Foundation’s overall events strategy, ensuring all events are aligned with institutional priorities, audience goals, and brand standards.Oversee the planning and execution of the Foundation’s major public-facing events, with particular focus on the RAK Art Festival.Develop a clear annual events framework and master calendar covering timelines, milestones, deliverables, responsibilities, dependencies, and reporting.Introduce stronger systems, processes, templates, and governance for event planning and execution across the Foundation.Ensure that all events are delivered with a high level of professionalism, audience focus, operational efficiency, and brand consistency.Work closely with internal teams, consultants, agencies, artists, partners, and vendors to ensure integrated and well-coordinated delivery.Ensure that events support broader PR, audience development, and institutional visibility goals.RAK Art Festival Planning and DeliveryLead the PR and events strategy for theRAK Art Festivalas one of the Foundation’s flagship public platforms.Ensure the Festival is supported by a robust planning process that includes clear timelines, critical paths, event production schedules, opening and weekend programming plans, media and VIP engagement plans, and post-event reporting.Strengthen the operational discipline of the Festival by introducing clearer accountability, cross-team coordination, and structured progress tracking.Ensure that each Festival edition has a defined public relations strategy, launch plan, stakeholder engagement plan, event calendar, and audience growth plan.Oversee the planning and delivery of Festival openings, VIP events, guided tours, partner activations, press visits, artist engagements, workshops, talks, and closing events.Ensure RAK Art Festival events are not treated as standalone moments, but as part of a coherent public engagement and visibility strategy for the Foundation and Ras Al Khaimah more broadly.Event Operations, Standards, and CoordinationIntroduce formal event planning tools including event briefs, run-of-shows, risk registers, staffing plans, communications plans, guest management systems, and post-event evaluations.Ensure event roles and responsibilities are clearly assigned and monitored across all stages of planning and delivery.Improve coordination between PR, marketing, programming, operations, heritage, and external production partners.Establish service standards for event quality, timeliness, hospitality, guest experience, media management, and onsite execution.Ensure all events are planned sufficiently in advance with clear deadlines, approvals, and escalation pathways.Oversee vendor and partner management to ensure reliable, cost-effective, and high-quality delivery.Performance, Reporting, and KPI ManagementEs