Photographer and Social media creator

As an employee of our company, you will collaborate with each department to create and deploy disruptive products. Come work at a growing company that offers great benefits with opportunities to moving forward and learn alongside accomplished leaders. We're seeking an experienced and outstanding member of staff.This position is both creative and rigorous by nature you need to think outside the box. We expect the candidate to be proactive and have a "get it done" spirit. To be successful, you will have solid solving problem skills.Job Title: Photographer and Social Media CreatorLocation: Coffee Selection RoasteryJob Type: Full-TimeSalary: Competitive, Based on ExperienceReports To: OperationManagerAbout Coffee Selection RoasteryCoffee Selection Roastery is a premium coffee roastery committed to sourcing the finest beans from around the world and creating exceptional coffee experiences. We are passionate about quality, sustainability, and the art of roasting. Our mission is to provide our customers with not just coffee, but a journey—through our carefully crafted blends, direct relationships with farmers, and our local community engagement. We are looking to add a creative and driven Photographer and Social Media Creator to our growing team to help tell our story visually and engage our audience across various platforms.Job SummaryAs the Photographer and Social Media Creator, you will be responsible for producing high-quality visual content to showcase our products, roastery environment, and brand ethos. You will develop, implement, and manage content strategies across our social media platforms, ensuring consistency in messaging and brand identity. This role requires someone with both a creative eye for photography and the ability to craft compelling, engaging social media posts that resonate with our audience.Key ResponsibilitiesPhotography & Visual Content CreationProduct Photography: Capture high-quality images of our coffee beans, blends, packaging, and brewing equipment, ensuring the final images align with our brand's visual style and messaging.Lifestyle Photography: Create engaging lifestyle photos that showcase our coffee being enjoyed by customers in various settings (e.g., cafes, at home, office).Behind-the-Scenes: Document the roastery process, from sourcing beans to roasting, packaging, and customer interactions. Capture the culture and passion that define Coffee Selection Roastery.Event Photography: Attend and photograph company events, community activities, pop-ups, or special coffee-related events that Coffee Selection Roastery participates in or hosts.Editing & Post-Production: Edit and retouch images to ensure they meet the quality standards for social media, website, and marketing materials.Photo Library Management: Organize and maintain a comprehensive photo library for easy access and future use across various channels.Content Calendar Management: Develop, implement, and manage a content calendar for social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.) that aligns with our overall marketing strategy.Platform-Specific Content: Create platform-specific content that engages our audience, including static images, stories, reels, videos, and live streaming.Engagement: Actively engage with followers by responding to comments, messages, and inquiries, as well as initiating conversations that foster a sense of community.Brand Consistency: Ensure that all social media content reflects the Coffee Selection Roastery brand identity—highlighting our mission, quality, sustainability, and love for coffee.Hashtag Strategy & SEO: Develop and optimize hashtag strategies, keyword usage, and tagging practices to increase visibility, engagement, and discoverability of content.Content Analytics & ReportingTrack Metrics: Monitor the performance of social media posts, stories, and ads, analyzing key metrics such as reach, engagement, and conversions to understand what content resonates best with the audience.Reporting: Create monthly reports for the marketing team, summarizing key insights, content performance, and recommendations for future strategies.A/B Testing: Run A/B tests on different content formats and themes to continually optimize engagement rates and conversions.Collaboration & Brand AdvocacyCollaborate with the Marketing Team: Work closely with the marketing manager and other team members to develop integrated campaigns that include photography and social media.Influencer Collaborations: Coordinate with influencers, bloggers, and brand advocates for collaborative content, product reviews, and partnerships to expand our brand reach.Stay on Trend: Keep up-to-date with the latest trends in photography, social media, and coffee culture, ensuring Coffee Selection Roastery remains relevant and innovative.Promotions & Campaigns: Assist in creating and executing campaigns that promote special offers, new products, seasonal releases, and company milestones.Required Qualifications & SkillsPho