Performance Nutrition Brand Manager

At New Country Healthcare (NCH), our journey started with a powerful vision of fostering a healthier community, guided by the vision of our Chairman, Dr Ghazi Al Koudsi. Through unwavering dedication, we have not only fulfilled our commitment to the community but also emerged as a prominent leader in the healthcare sector. Over the last 32 years, New Country Healthcare has established itself as the leading healthcare distributor in the UAE, with an extensive portfolio featuring over 1500 top-quality products from over 50 international brands manufactured across the United States, Canada, Europe, Asia, and the Middle East.At NCH, we have a holistic approach to health, and today, we import and distribute trusted international brands in pharmaceuticals, nutraceuticals, health and functional foods, sports nutrition, cosmeceuticals, and personal products, solidifying our position in the local and GCC markets. As we continue to grow, we remain committed to our core values, providing innovative and high-quality healthcare products while upholding our legacy of excellence.Culture at NCHAt New Country Healthcare (NCH), our people-centric culture thrives on collaboration, continuous growth, and innovation. We believe in the power of continuous education, empowering our teams to reach their full potential and contribute fresh ideas. With a strong focus on Learning and Development, we nurture a culture of learning through engaging seminars and ongoing training programs. United by a shared mission and values, our diverse team prioritizes sustainability, customer well-being, promotes healthy lifestyles, and fosters community education. At NCH, you'll find a supportive environment where collaboration and teamwork are at the heart of everything we do, working together to make a positive impact on the health and well-being of our community.Position OverviewThe Performance Nutrition Brand Manager is responsible for leading the development, positioning, and growth of NCH’s performance nutrition portfolio in the UAE. The role focuses on building a strong and credible presence within the sports nutrition category, supporting products designed for athlete preparation, energy and hydration during activity, and post-activity recovery.The role combines brand strategy, market development, and operational execution to ensure effective portfolio management and sustainable commercial growth. The Brand Manager will work closely with cross-functional teams, retail partners, and sports communities to strengthen brand visibility, support product adoption, and ensure alignment between marketing initiatives and commercial objectives. A strong understanding of the endurance sports ecosystem and athlete needs is important to effectively position the brand as a trusted performance partner within the market.Roles and ResponsibilitiesBrand Strategy & Portfolio DevelopmentLead the overall brand strategy and positioning within the sports nutrition and performance supplementation category.Manage the product portfolio across the brand’s core pillars: Preparation (pre-activity nutrition and readiness), Energy & Hydration (during activity fuelling), Recovery (post-activity recovery and muscle repair), and Performance Technology (advanced solutions supporting athletic performance).Identify opportunities to expand the product portfolio while maintaining the brand’s high quality and performance-driven standards.Ensure clear product positioning aligned with athlete needs, training cycles, and performance objectives.Athlete & Community EngagementDevelop strong relationships within cycling, triathlon, running, and broader endurance sports communities.Identify and collaborate with athlete ambassadors, coaches, clubs, and sports communities to build authentic brand engagement.Position the brand as a credible and trusted performance partner for athletes and sports enthusiasts.Events & Sports ActivationsLead the brand’s presence at key endurance sports events, competitions, and community initiatives.Develop partnerships with sports clubs, training groups, and event organisers.Implement sampling initiatives, athlete engagement programmes, and experiential brand activations to strengthen brand visibility and community engagement.Marketing & CommunicationDevelop targeted marketing initiatives tailored to the endurance athlete and performance sports segment.Collaborate with athletes and influencers to generate authentic brand storytelling and community-driven engagement.Ensure brand messaging consistently reflects the science, quality, and performance focus of the portfolio.Support the growth of the brand across key channels including sports retailers, specialty stores, modern trade (hypermarkets), pharmacies, gyms, and digital commerce platforms.Work closely with internal teams to drive product visibility, customer education, and market penetration across channels.Performance Monitoring & Market InsightsTrack brand performance, campaign effectiveness, and category