Performance Marketing Specialist

Collaboration, continuous development and high performanceThis role exists for one reason: return on investment.We are seeking a performance-driven marketer whose primary responsibility is to optimize paid campaigns to generate measurable results — qualified leads, pipeline contribution, and revenue impact.If you are motivated by dashboards, obsessed with testing, and accountable to numbers, this role is for you.Core ObjectiveTurn marketing spend into profitable, trackable outcomes.Key ResponsibilitiesPaid Media & Optimization (Primary Focus)Own and optimize paid campaigns across Google Ads, Meta, LinkedIn, and remarketing platformsManage budgets with strict performance disciplineContinuously improve CPL, CVR, and ROAS through structured testingScale what performs and pause what does notTracking, Data & ReportingEnsure accurate conversion tracking (GA4, GTM, pixels, events)Monitor performance daily and optimize accordinglyBuild clear reporting dashboards focused on ROI, not vanity metricsAnalyze lead quality in partnership with SalesTesting & GrowthRun ongoing A/B tests on creatives, copy, audiences, and funnelsIdentify drop‑off points and conversion leaksRecommend landing page and funnel improvements based on dataCollaborate with Sales to define lead quality benchmarksTrack MQL → SQL performance and optimize campaigns accordinglyClose the feedback loop between spend and revenueWhat Success Looks LikeImproved return on ad spend (ROAS)Reduced cost per qualified lead (CPL)Consistent flow of high-quality leadsClear visibility between spend, leads, and pipelineRequired Experience3–5+ years in performance marketing or paid media rolesProven hands‑on experience managing and optimizing paid ad budgetsStrong analytical mindset with confidence in performance dataExperience with GA4, GTM, and conversion trackingAbility to clearly explain results, insights, and next actionsKPI'sLead quality and pipeline contributionImportant NoticeThis is not a brand, content, or social media role.This position is for a marketer who is comfortable being measured by results and understands that performance is not subjective — it is visible in the numbers.#J-18808-Ljbffr