Performance Marketing Manager

Job Description As a Performance Marketing Manager at Thrillophilia, you will be a vital part of the dynamic marketing team, responsible for driving company growth through effective performance marketing strategies. Your expertise in meta ads, Google Ads, and other advertising platforms, combined with strong analytical skills, will be instrumental in achieving our marketing objectives. Key Responsibilities: Develop and execute performance marketing campaigns on various channels like meta ads, Google Ads, and other relevant platforms. Analyze campaign performance, identify trends, and provide insights to optimize marketing strategies and enhance ROI. Track and report key performance metrics using advanced analytics tools, focusing on conversion rates, customer acquisition costs, and revenue attribution. Collaborate with the marketing team to define targeting strategies, ensuring engagement with the right audiences. Stay updated on industry trends, tools, and platforms to incorporate innovative approaches into marketing efforts. Identify growth opportunities, drive innovation, and optimize campaigns using your business acumen and problem-solving skills. Coordinate with cross-functional teams to ensure integrated marketing strategies. Conduct market research and competitor analysis to understand trends and consumer behavior. Build relationships with external partners to explore new marketing opportunities. Support overall marketing efforts using your proficiency in various marketing tools and platforms. Qualifications Required: Minimum 3 years of experience in performance marketing, preferably in travel or e-commerce. Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred). Expertise in meta ads, Google Ads, and other advertising platforms. Proficiency in analytical tools, with experience in handling large data sets. Strong problem-solving skills and strategic thinking abilities. Knowledge of digital marketing concepts such as SEM, social media advertising, and email marketing. Understanding of key performance metrics and ROI analysis. Excellent communication and presentation skills for technical and non-technical stakeholders. Self-motivated, detail-oriented, and organized with the ability to manage multiple projects. Experience working collaboratively in cross-functional teams and managing external partnerships. Stay informed about industry trends, best practices, and emerging technologies in performance marketing. As a Performance Marketing Manager at Thrillophilia, you will be a vital part of the dynamic marketing team, responsible for driving company growth through effective performance marketing strategies. Your expertise in meta ads, Google Ads, and other advertising platforms, combined with strong analytical skills, will be instrumental in achieving our marketing objectives. Key Responsibilities: Develop and execute performance marketing campaigns on various channels like meta ads, Google Ads, and other relevant platforms. Analyze campaign performance, identify trends, and provide insights to optimize marketing strategies and enhance ROI. Track and report key performance metrics using advanced analytics tools, focusing on conversion rates, customer acquisition costs, and revenue attribution. Collaborate with the marketing team to define targeting strategies, ensuring engagement with the right audiences. Stay updated on industry trends, tools, and platforms to incorporate innovative approaches into marketing efforts. Identify growth opportunities, drive innovation, and optimize campaigns using your business acumen and problem-solving skills. Coordinate with cross-functional teams to ensure integrated marketing strategies. Conduct market research and competitor analysis to understand trends and consumer behavior. Build relationships with external partners to explore new marketing opportunities. Support overall marketing efforts using your proficiency in various marketing tools and platforms. Qualifications Required: Minimum 3 years of experience in performance marketing, preferably in travel or e-commerce. Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred). Expertise in meta ads, Google Ads, and other advertising platforms. Proficiency in analytical tools, with experience in handling large data sets. Strong problem-solving skills and strategic thinking abilities. Knowledge of digital marketing concepts such as SEM, social media advertising, and email marketing. Understanding of key performance metrics and ROI analysis. Excellent communication and presentation skills for technical and non-technical stakeholders. Self-motivated, detail-oriented, and organized with the ability to manage multiple projects. Experience working collaboratively in cross-functional teams and managing external partnerships. Stay informed about industry trends,