Performance Marketing Manager

As a Performance Marketing Manager at IFZA, you will be responsible for crafting, implementing, and monitoring digital marketing strategies across all of IFZA’s digital platforms.Key Responsibilities1. Campaign Execution and ManagementPlan, launch, and manage paid campaigns across multiple digital platforms.Ensure campaigns are aligned with business goals and growth targets.Continuously improve campaign performance through optimization of targeting, bidding, and messaging.2. Performance Monitoring and OptimizationMonitor performance across the customer journey and identify opportunities for improvement.Support acquisition and retention initiatives tied to core business objectives.Adjust strategies based on results and evolving priorities.3. Tracking and Platform OversightOversee tracking and platform setups to support accurate performance measurement.Ensure consistency and reliability across campaign reporting and data sources.4. Reporting and Stakeholder CommunicationPrepare clear performance updates and recommendations for stakeholders.Communicate progress, insights, and next steps in a structured and actionable manner.5. Cross Functional CollaborationWork closely with internal teams to ensure smooth execution and alignment.Support consistent messaging and coordinated campaign delivery across channels.RequirementsMinimum 6 years of performance or digital marketing experience across international markets.Strong working knowledge of paid media platforms including Google, Meta, LinkedIn, and others.Experience managing campaigns with performance-focused objectives.Highly organized with strong attention to detail.Commercially minded with a hands‑on execution approach.Ability to manage campaigns end‑to‑end and improve performance over time.Strong problem‑solving skills and sound judgment.Strong collaboration skills are mandatory.Additional ExperienceExperience working with CRM or email marketing programs is a plus.Interest in emerging technologies within digital marketing is beneficial.Benefits24 annual leave days.Annual flight home.Life insurance plan.Medical insurance plan (with the option to upgrade at your own cost).Bonus scheme (in relevant departments).Invitations to participate in various company functions, staff events, and department team building events.Opportunities to learn, develop and grow with the organization.#J-18808-Ljbffr