Performance marketing manager

We are seeking a data-driven Performance Marketing Manager to lead paid acquisition and drive revenue growth across digital channels.This is aremote role , with the candidate required to bebased in Lebanon.The role focuses on scaling customer acquisition profitably while maintaining strong ROAS and CAC targets. The successful candidate will manage full-funnel campaigns across paid search, paid social, display, and marketplaces, working cross-functionally to deliver measurable e-commerce growth.Key ResponsibilitiesDevelop and execute performance marketing strategies aligned with revenue and ROI objectivesManage campaigns across:Google Ads (Search, Shopping, Performance Max, Display, You Tube)Meta Ads (Facebook & Instagram)Tik Tok AdsProgrammatic and display platformsContinuously optimize performance to improve ROAS, CAC, LTV, and revenue2. E-Commerce Revenue OptimizationScale high-performing product and category campaignsManage dynamic product ads and product feed optimizationExecute seasonal promotions, product launches, and sale campaignsAlign paid campaigns with inventory and merchandising priorities3. Data & AnalyticsMonitor and analyze key KPIs: ROAS, CPA, CAC, LTV, AOV, and conversion rateConduct funnel analysis and support attribution modelingBuild and maintain dashboards and weekly/monthly performance reportsIdentify growth opportunities through structured testing and experimentation4. Creative & TestingCollaborate with design and content teams to develop high-performing ad creativesRun A/B tests across creatives, audiences, bidding strategies, and landing pagesTest new channels, formats, and growth initiatives5. Budget Management & ForecastingManage and allocate multi-channel marketing budgetsForecast revenue and customer acquisition performanceEnsure efficient spend allocation to maximize ROI6. Cross-Functional CollaborationWork closely with SEO, CRM, and CRO teams to optimize the full marketing funnelCoordinate with Product and Merchandising teams on promotional strategySupport retention marketing and lifecycle campaignsKPIs / Success MetricsRevenue growth from paid channelsImprovement in ROASReduction in Customer Acquisition Cost (CAC)Growth in new customer acquisitionImprovement in conversion rateMarketing contribution marginRequirementsRequired Qualifications4–6+ years of experience in performance marketing (e-commerce preferred)Proven track record of scaling paid campaigns with strong ROASHands‑on expertise in Google Ads and Meta AdsExperience managing product feeds and shopping campaignsStrong analytical skills with the ability to translate data into actionable insightsAdvanced proficiency in Excel or Google SheetsSolid budget management and forecasting capabilitiesStrong ROI orientation and performance‑driven mindsetStrategic thinker with strong execution focusExcellent communication and stakeholder management skillsAbility to work independently in a remote environmentFluent in Arabic and English.Preferred QualificationsExperience with D2 C brandsKnowledge of GA4 and attribution toolsFamiliarity with marketing automation and CRM platforms (e.g., Klaviyo, Hub Spot)Experience with marketplace advertising (e.g., Amazon Ads)Basic understanding of landing page optimization and CRO principles