Paid Media Specialist – Mobile Apps

<div><p>This role is for<b>gaming growth professionals only</b>- not HR, recruitment, or general marketing.</p><h3>What you’ll be responsible for</h3><ul><li>Plan, run, and scale<b>UA campaigns</b>for mobile games</li><li>Manage paid acquisition across<b>Meta, Google, TikTok, Snapchat, Unity</b></li><li>Optimize<b>CPI, CPA, retention, and ROAS</b></li><li>Own<b>ASO</b>for<b>Apple App Store&Google Play</b>(keywords, creatives, A/B tests)</li><li>Analyze performance, creatives, and funnels to drive growth</li><li>Work closely with product, design, and development teams</li><li>Support game launches, updates, and live ops campaigns</li></ul><h3>Requirements (must‑have)</h3><ul><li>Proven experience in<b>Mobile Gaming UA</b></li><li>Strong hands‑on experience with<b>ASO (iOS&Android)</b></li><li>Deep understanding of<b>CPI, LTV, retention, funnels</b></li><li>Experience with MMPs (Appsflyer, Adjust, etc.)</li><li>Data‑driven and performance‑focused mindset</li></ul><h3>Nice to have</h3><ul><li>Experience in<b>MENA gaming markets</b></li><li>Background in<b>mobile or console games</b></li><li>Experience working with influencers for game growth</li></ul><h3>Important</h3><ul><li>HR or recruitment</li><li>Social media or content marketing</li><li>General digital marketing profiles</li></ul><p>Only UA / Mobile Gaming professionals will be considered.</p><p>Location: Riyadh or Remote</p></div>#J-18808-Ljbffr