Mobile Game - Senior UA Marketing

<div><p>Newark Liberty International Airport (EWR), Newark International Airport Street, Newark, NJ</p><h3>Job Overview</h3><p>Please refer to Match SDG in your application</p><h3>Key Responsibilities</h3><ul><li>Responsible for the strategy and implementation of global marketing and user acquisition (UA) campaigns.</li><li>Operate and optimize multi-platform advertising campaigns (Google, Meta, Unity, AppLovin).</li><li>Analyze data and improve the effectiveness of Performance Marketing / UA.</li><li>Plan, allocate, and manage advertising resources (video, images).</li><li>Implement global UA campaigns and monitor their effectiveness.</li></ul><h3>Qualifications</h3><ul><li>Over 6 years of experience in Performance Marketing / UA.</li><li>Thorough understanding and experience working with MMPs (AppsFlyer, Adjust, Singular).</li><li>Experience in implementing and managing cross-platform advertising.</li><li>Use English well in the workplace.</li><li>Possesses a data-driven mindset, focusing on performance and results.</li><li>Passionate about and knowledgeable about mobile games.</li><li>Data-driven, with a data-centric approach, focusing on analyzing and optimizing performance indicators.</li><li>Interested in Data Science/Advanced Analytics geometry dash lite.</li><li>Knowing other foreign languages besides English.</li></ul></div>#J-18808-Ljbffr