Middle East PR Specialist

WeRide is a smart mobility start-up whose mission is to transform mobility with autonomous driving. We are committed to build better transportation experience that’s safe, efficient, affordable and joyful. We have an elite team of entrepreneurs and technologists who share the same passion and pursue continuous excellence in their work.Key ResponsibilitiesPublic Relations:Develop and execute MENA PR strategies to enhance brand awareness and reputationBuild and maintain relationships with local media, influencers, and key stakeholdersCraft compelling press releases, speeches, and other communication materials tailored for diverse audiencesManage MENA media outreach, press conferences, and interview opportunitiesMonitor and respond to MENA media coverage to manage brand reputationCrisis Communication:Develop and implement crisis communication strategies to mitigate risks to the brand's reputationLead communications during critical events, ensuring clear and effective messagingQualificationsBachelor’s degree in Public Relations, Marketing, Communications, or a related field; Master’s degree preferred5+ years of experience in international PR, marketing, or communications roles, with a focus on global marketsProven track record of developing and executing successful MENA PR, marketing campaigns and digital marketingStrong network of international media contacts and knowledge of MENA media landscapesNative English speaker with excellent written and verbal communication skills; proficiency in Arabic is a plusExperience working in a multicultural environment with excellent interpersonal skillsStrong analytical and strategic thinking skills with a problem-solving and result-driven styleAbility to thrive in a fast-paced, dynamic and sometimes stressed environment#J-18808-Ljbffr