Marketing Strategist

OverviewOur client is a forward-thinking organization seeking a strategic marketing mind to drive brand growth and market positioning. This role offers the opportunity to shape marketing strategy across multiple channels and make a measurable impact on business objectives. The role: Marketing Strategist who can develop data-driven marketing strategies, lead campaign planning, and translate business goals into compelling marketing initiatives. You'll work cross-functionally to drive brand awareness, customer acquisition, and market share growth.Key ResponsibilitiesStrategic Planning & Development — Develop comprehensive marketing strategies aligned with business objectives. Conduct market research, competitive analysis, and consumer insights studies. Define brand positioning, messaging frameworks, and value propositions. Create go-to-market strategies for new products, services, or market entries. Set marketing KPIs and track performance against strategic goals.Campaign Strategy & Execution — Lead integrated marketing campaign development across digital and traditional channels. Develop customer segmentation strategies and targeted marketing approaches. Create marketing calendars and ensure strategic alignment across initiatives. Collaborate with creative teams to develop compelling campaign concepts. Optimize marketing mix and budget allocation across channels.Data Analysis & Insights — Analyze marketing performance data and derive actionable insights. Monitor market trends, consumer behavior, and competitive landscape. Conduct A/B testing and experimentation to optimize campaigns. Prepare strategic recommendations based on data analysis. Present findings and strategies to senior leadership.Cross-Functional Collaboration — Partner with sales, product, and business development teams. Work closely with creative, content, and digital marketing teams. Coordinate with external agencies and vendors. Align marketing strategy with overall business strategy. Facilitate strategic planning sessions and workshops.Brand & Market Development — Develop brand architecture and positioning strategies. Identify new market opportunities and growth areas. Create customer journey maps and touchpoint strategies. Monitor brand health metrics and recommend improvements. Stay current with industry trends and marketing innovations.QualificationsExperience & Background — 4-7 years in marketing strategy, brand management, or strategic planning. Proven track record developing and executing successful marketing strategies. Experience in both digital and traditional marketing channels. Background in B2C or B2B marketing (industry-specific experience preferred). Agency or consultancy experience a plus.Strategic & Analytical Skills — Strong strategic thinking and problem-solving capabilities. Excellent data analysis and interpretation skills. Proficiency with marketing analytics tools (Google Analytics, social media insights, etc.). Experience with market research methodologies. Understanding of marketing attribution and ROI measurement.Technical Competencies — Expertise in digital marketing channels (SEO, SEM, social media, email, content). Familiarity with marketing automation platforms (HubSpot, Marketo, etc.). Proficiency in data visualization tools (Tableau, Power BI, or similar). Strong PowerPoint/presentation skills. Understanding of CRM systems and customer data platforms.Marketing Knowledge — Deep understanding of consumer psychology and behavior. Knowledge of brand building and positioning frameworks. Experience with growth marketing and performance marketing. Understanding of marketing funnel optimization. Awareness of emerging marketing technologies and trends.Soft Skills — Excellent communication and presentation abilities. Strategic mindset with attention to execution details. Ability to influence stakeholders at all levels. Project management and organizational skills. Creative problem-solving approach.What We're Looking ForThe Ideal Candidate — Combines strategic vision with practical execution. Data-driven yet creatively minded. Comfortable with ambiguity and fast-paced environments. Passionate about brand building and customer experience. Collaborative team player with leadership potential.What's on OfferCompetitive salary packageOpportunity to shape marketing strategy and directionWork on diverse, high-impact marketing initiativesProfessional development and growth opportunitiesDynamic, results-oriented team environment#J-18808-Ljbffr