Marketing Specialist

<div><p>We are seeking a Marketing Specialist to execute and manage marketing plans for a mall or project through digital and advertising campaigns, market analysis, and performance tracking. The role focuses on increasing tenant attraction, visitor footfall, and sales performance.</p><h3>Key Responsibilities</h3><ul><li>Plan promotional programs, select appropriate marketing channels, and evaluate advertising effectiveness.</li><li>Develop marketing timelines, follow up on execution, and assess campaign results.</li><li>Prepare marketing reports, analyses, and recommendations in line with approved policies and procedures.</li><li>Stay updated with the latest marketing trends, tools, and services.</li><li>Manage digital marketing activities including social media, email marketing, online campaigns, events, and activations.</li><li>Analyze campaign performance and prepare detailed performance reports.</li><li>Conduct market studies, assess the current position of the project, and propose development-oriented marketing plans.</li><li>Review, edit, and proofread creative and technical marketing content.</li><li>Coordinate with marketing agencies and service providers and monitor their deliverables.</li><li>Plan and execute marketing activities for key events and special occasions.</li><li>Plan and execute advertising campaigns across social media, digital platforms, TV, and other media.</li><li>Participate in marketing data analysis and highlight strengths and improvement areas.</li><li>Collaborate with internal departments to deliver integrated marketing initiatives.</li></ul><h3>Qualifications&Experience</h3><ul><li>Bachelor’s degree in Marketing or Business Administration.</li><li>3–5 years of relevant marketing experience (mall, retail, real estate, or project marketing preferred).</li></ul><h3>Required Skills</h3><ul><li>Marketing campaign management.</li><li>Market and data analysis.</li><li>Proficiency in digital marketing tools and platforms.</li></ul></div>#J-18808-Ljbffr