Marketing Specialist

Our client is looking for a Marketing Specialist to be based in Dubai, UAE.About the RoleWe are looking for a proactive and commercially driven Marketing Specialist UAE to support and execute trade, brand, and partnership marketing activities across the MENA region. The role focuses on trade marketing execution, digital and brand activations, events, and B2B/B2C partnerships, working closely with Sales and external partners to drive measurable business impact.Key ResponsibilitiesTrade Marketing (Modern Trade & Foodservice)Plan and execute trade promotions, sampling activities, and in-store activations to support sales targetsManage and monitor the annual trade marketing budget with monthly tracking and variance analysisEvaluate profitability and performance of promotions before, during, and after executionCoordinate promo stock distribution and ensure availability in marketConduct regular store checks, competitor analysis, and consumer insights reporting (photo-supported)Collaborate closely with Sales teams to design effective trade initiativesBrand & Digital MarketingEnhance brand visibility across B2B and B2C e-commerce platforms, ensuring brand complianceSupport influencer campaigns across MENA, including product allocation and logisticsExecute digital activations and online campaigns across existing platformsSupport content creation, photoshoots, and videography logisticsSupport new product launches and recommend optimal marketing activitiesTrack market entries and trends, especially in value-added and foodservice segmentsPartnerships & EventsManage corporate marketing materials and brand assets for exhibitions and trade showsSupport tendering processes in line with company compliance proceduresPlan and execute major B2B and B2C events (trade shows, chef events, sponsorships, food festivals)Co‑own Joint Business Plan (JBP) execution with key retailers and distributors in new marketsExplore new concepts and initiatives that may generate additional revenue streamsRequirements & QualificationsBachelor’s degree in Marketing, Business Administration, or a related field3‑5 years of experience in trade marketing, FMCG, foodservice, or consumer goods preferredStrong understanding of B2B & B2C marketing, promotions, and eventsExperience working with cross‑functional teams (Sales, Agencies, Partners)Strong analytical, organizational, and execution skillsAbility to manage multiple projects in a fast‑paced environmentWillingness to travel within the MENA region as required#J-18808-Ljbffr