Marketing Specialist -ID-35324

Job SummaryWe are seeking an experienced Email & WhatsApp Marketing Specialist to lead and execute our customer communication strategy across email and WhatsApp channels. This role is responsible for building high‑performing campaigns, automated lifecycle journeys, and personalized messaging strategies that drive conversion, retention, and customer lifetime value. You will collaborate closely with design, copy, e‑commerce, performance marketing, and analytics teams to deliver timely, relevant, and revenue‑generating communications across key customer touchpoints.Key ResponsibilitiesCampaign Planning & Execution (Email & WhatsApp)Plan, build, schedule, and execute weekly and monthly campaigns (promotions, product launches, seasonal moments, key commercial events).Own and manage the campaign calendar in alignment with commercial and performance marketing priorities.Develop segmented and personalized messaging based on customer behavior, purchase history, and lifecycle stage.Ensure campaigns follow deliverability best practices, mobile‑first design principles, and brand consistency standards.Automation & Lifecycle JourneysBuild and continuously optimize automated customer journeys, including:Welcome seriesBrowse abandonmentCart abandonmentPost‑purchase journeys (upsell, cross‑sell, reorder reminders)Review & UGC requestsWinback and reactivation flowsLoyalty / VIP programsContinuously improve automation performance to increase engagement, conversion, and reduce churn.Segmentation & PersonalizationCreate and manage advanced customer segments (RFM, new vs. returning, high‑intent, VIP, category affinity, inactive customers).Implement dynamic content and personalized product recommendations to increase relevance and revenue.Collaborate with BI/Analytics teams to enhance data structure, targeting logic, and customer insights.Performance Tracking & OptimizationTrack, analyze, and report on key KPIs across email and WhatsApp, including:Revenue & conversion rateOpen rate & CTRUnsubscribe rateDeliverability, bounce rate & spam complaintsWhatsApp opt‑in rate, click‑to‑purchase rate, and response rateConduct A/B testing (subject lines, creative, CTAs, offers, segmentation, send times).Provide monthly performance insights with clear, data‑driven recommendations.Requirements3–5 years of experience in CRM, email marketing, lifecycle marketing, or retention marketing (preferably within e‑commerce).Strong understanding of email and WhatsApp marketing best practices.Strong analytical skills with the ability to translate data into actionable insights.Excellent attention to detail (QA, links, tracking, segmentation, personalization accuracy).Fluent in Arabic (mandatory).Email platforms: Klaviyo, or similar.WhatsApp: WhatsApp Business API tools.Analytics: GA4, Shopify backend, and reporting dashboards.#J-18808-Ljbffr