Marketing Specialist HubSpot

Job Description As a detail-oriented and strategically driven HubSpot Administrator / Marketing Operations Specialist, your role will be to architect and optimize the revenue engine across marketing and sales functions for US healthcare SaaS products. You will ensure that HubSpot functions not just as a CRM system but as a scalable, revenue-generating infrastructure supporting US provider audiences. This high-impact Revenue Operations role will involve working closely with Marketing, Sales, and Leadership teams. Responsibilities: - **HubSpot CRM Administration**: - Manage and optimize HubSpot Marketing Hub, Sales Hub, and CRM configuration. - Maintain pipelines, lifecycle stages, properties, and automation workflows. - Ensure CRM data hygiene through audits, deduplication, and governance standards. - Manage user roles, permissions, and access controls. - Maintain consent management and structured data governance processes. - **Marketing Automation & Lead Management**: - Build and optimize lead nurturing workflows across the buyer journey. - Implement and refine lead scoring models aligned with MQL SQL transition. - Create and manage forms, landing pages, lists, and segmentation logic. - Automate lead routing, lifecycle progression, and sales notifications. - Standardize UTM tracking and attribution frameworks. - **Salesforce & System Integrations**: - Manage HubSpotSalesforce integration and data synchronization. - Troubleshoot sync issues and maintain clean data flow. - Work with APIs, Zapier, or other tools to automate cross-platform processes. - Ensure campaign alignment across CRM systems. - **Reporting, Analytics & Revenue Visibility**: - Build dashboards for funnel tracking, pipeline attribution, and campaign ROI. - Monitor system performance and user adoption. - Provide actionable insights to Marketing and Sales leadership. - Continuously optimize workflows based on performance data. - **Marketing & Sales Alignment**: - Collaborate with Sales and SDR teams to improve CRM adoption. - Optimize lifecycle stages and handoff processes. - Support campaign execution with accurate tracking and reporting. - Train teams on HubSpot best practices and workflow usage. - **Revenue Operations & Healthcare Alignment**: - Align lifecycle stages and lead scoring with US healthcare buyer journeys. - Optimize MQL SQL conversion processes. - Build attribution models to measure content and campaign influence on pipeline. - Support healthcare-focused campaign tracking across EHR, AI, and RCM offerings. - **Cross-Functional Enablement**: - Collaborate with Sales, SDR, and Marketing teams to improve CRM adoption. - Train teams on HubSpot best practices and workflow usage. - Recommend process improvements for scalability and efficiency. Qualifications: - 510 years of experience in Marketing Operations, Revenue Operations, or CRM Administration. - Strong hands-on experience with HubSpot (Marketing Hub, Sales Hub, CRM). - Experience building automation workflows and lead scoring models. - Strong understanding of B2B SaaS revenue funnels. - Working knowledge of Salesforce integration and CRM sync processes. - Experience with analytics tools. - Experience optimizing lifecycle marketing for US-based audiences preferred. - Ability to translate healthcare-focused campaigns into measurable funnel performance. - High attention to detail and strong analytical mindset. Preferred Qualifications: - HubSpot certifications (Marketing Hub / Sales Hub / Inbound). - Experience working in Healthcare IT, EHR, or RCM environments. - Familiarity with HIPAA-aware marketing processes preferred. - Knowledge of APIs, advanced integrations, and revenue attribution modeling. As a detail-oriented and strategically driven HubSpot Administrator / Marketing Operations Specialist, your role will be to architect and optimize the revenue engine across marketing and sales functions for US healthcare SaaS products. You will ensure that HubSpot functions not just as a CRM system but as a scalable, revenue-generating infrastructure supporting US provider audiences. This high-impact Revenue Operations role will involve working closely with Marketing, Sales, and Leadership teams. Responsibilities: - **HubSpot CRM Administration**: - Manage and optimize HubSpot Marketing Hub, Sales Hub, and CRM configuration. - Maintain pipelines, lifecycle stages, properties, and automation workflows. - Ensure CRM data hygiene through audits, deduplication, and governance standards. - Manage user roles, permissions, and access controls. - Maintain consent management and structured data governance processes. - **Marketing Automation & Lead Management**: - Build and optimize lead nurturing workflows across the buyer journey. - Implement and refine lead scoring models aligned with MQL SQL transition. - Create and manage forms, landing pages, lists, and segmentation logic. - Automate lead routing,