Marketing Specialist

We re recruiting an experienced Marketing Specialist to join a well-known multi-equipment company based in Abu Dhabi UAE. About Our ClientOur client is a well-established multi-sector equipment company in Abu Dhabi UAE. With a strong presence across diverse industries the company supplies a wide range of high-quality equipment and solutions tailored to the needs of construction oil & gas manufacturing and infrastructure sectors.Key Responsibilities:Market Mapping: Recommend brand and assortment mix distribution models pricing strategies and investment priorities to align with business objectivesATL & BTL Activities: Oversee the end-to-end development and execution of demand-generating initiatives and brand-building campaigns across ATL BTL and digital channels. Take full ownership of the Perfect Store Program including capex investments merchandising strategies visibility enhancements and assortment optimizationCampaigns & Promotions: Plan implement track and evaluate marketing campaigns. Deliver regular performance reports including web analytics and KPI assessments to measure effectivenessTrade Fairs & Events: Ensure seamless organization of trade shows and events by coordinating planning execution and facilitation. Collaborate with sales teams customers and venue partners to deliver impactful participationDigital & Social Media: Manage the company s presence across social media platforms and define engagement strategies. Develop and publish quality content to strengthen brand presence onlineBudget & Reporting: Prepare and manage the annual marketing budget. Conduct monthly analysis of sell-out data and provide insights to the team. Present detailed close-out reports for new launches activations and promotional initiativesRequirementsMBA in Marketing or equivalent Minimum 5 years of marketing experience in exhibition planning product seminars and trade shows along with implementing marketing plans designing and maintaining posters brochures letterheads business cards signboards publications presentations and handling digital marketing activitiesStrong creative and analytical skills with the ability to deliver impactful campaignsValid UAE Driving LicenseBenefitsEmployee Benefits as per the UAE Labour Law MBA in Marketing or equivalent Minimum 5+ years of marketing experience in exhibition planning, product seminars, and trade shows, along with implementing marketing plans, designing and maintaining posters, brochures, letterheads, business cards, signboards, publications, presentations, and handling digital marketing activities Strong creative and analytical skills with the ability to deliver impactful campaigns Valid UAE Driving License Key Skills Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management Employment Type : Full Time Experience: years Vacancy: 1 Monthly Salary Salary: 15000 - 15000