Marketing Manager Specialist

About the RoleAmazon UAE is seeking a dynamic and strategic Marketing Manager to lead the launch of a new program. This role involves understanding customer needs and insights, developing comprehensive marketing and communication plans and executing impactful marketing campaigns both onsite and across digital channels.Key ResponsibilitiesLead the end-to-end marketing strategy for the new program launch aligning with business goals and customer needs.Conduct market research and analyze customer insights to inform campaign strategies and messaging.Develop and implement integrated marketing and communication plans to build awareness and drive adoption of the new program.Collaborate with cross-functional teams including product, sales and operations to ensure seamless program rollout.Execute targeted marketing campaigns on Amazon’s onsite platform including content optimization, promotions and targeted advertising.Monitor campaign performance, analyze KPIs and optimize strategies to maximize impact and ROI.Manage external agency relationships and coordinate creative assets.Stay updated on market trends and competitive landscape to identify new opportunities.QualificationsBachelor’s degree in Marketing, Business or related field; Master’s preferred.Proven experience in launching new programs or products ideally within e-commerce or digital platforms.Strong understanding of customer insights, data analysis and market research.Excellent project management and communication skills.Ability to work collaboratively in a fast-paced cross-functional environment.Proficiency in digital marketing tools and analytics platforms.1 year of Games Industry experience (supporting title development, release, or Live Ops).Experience in Games Industry (supporting title development, release, or Live Ops).Inclusive CultureOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the and hiring process including support for the interview or onboarding process, please visit for more information If country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Required ExperienceManager#J-18808-Ljbffr