Marketing Manager

Position OverviewWe are looking for a strategic and commercially driven Marketing Manager to lead and scale the online presence of our FinTech, technology, and iGaming products. This role requires hands‑on experience in high‑growth digital industries such as iGaming, FinTech, payments, SaaS, or online gaming platforms — not just general marketing exposure. The ideal candidate understands performance marketing in competitive markets, player acquisition funnels, affiliate‑driven growth, compliance‑sensitive messaging, and how to translate technical product capabilities into compelling customer messaging. Experience in iGaming performance marketing, player acquisition, retention campaigns, and bonus‑led promotions will be highly preferred.Roles & ResponsibilitiesDigital Marketing & PerformancePlan, execute, and optimize digital marketing campaigns across Meta, LinkedIn, Google Ads, SEO, email marketing, and iGaming traffic sourcesManage performance campaigns with clear ROI focusMonitor and improve key metrics including CPC, CPA, CPL, LTV, conversion rate, and ROIOversee paid and organic acquisition strategiesManage player acquisition funnels including deposit conversion optimization (for iGaming products)Product & MessagingTranslate technical product features into clear, customer‑focused messagingDevelop strong value propositions for different customer segments (B2C and/or B2B)Ensure consistent brand positioning across all digital channelsCreate compelling promotional campaigns including bonuses, tournaments, and seasonal offers (iGaming focus)Campaign & Content ManagementPlan and manage content calendars across digital platformsLead campaign launches from strategy to executionEnsure digital brand consistency across ads, landing pages, and communication materialsWork closely with creative teams to develop high‑converting ad creatives and landing pagesAffiliate & Partner GrowthManage and optimize affiliate marketing programs (especially within iGaming networks)Work with affiliates and partners to drive performance‑based growthMonitor affiliate ROI and player quality metricsIdentify new partnership opportunities for customer acquisitionAnalytics & ReportingTrack and analyze campaign performance using tools such as Google Analytics, Meta Business Suite, affiliate dashboards, and reporting toolsMonitor player behavior metrics (Retention, ARPU, LTV – for iGaming)Present actionable insights and performance reports to leadershipContinuously optimize strategies based on dataCreative & Cross‑Functional LeadershipReview and guide creative outputs including ads, short‑form videos, landing pages, and marketing graphicsCollaborate closely with Sales, Operations, Product, and Compliance teamsLead and manage a small marketing team, setting strategic direction and prioritiesQualifications5+ years of marketing experience in iGaming, FinTech, payments, SaaS, or high‑growth digital businessesStrong understanding of performance marketing and digital acquisition channelsProven experience managing performance‑driven campaigns in competitive industriesExperience in iGaming player acquisition, affiliate marketing, and retention campaigns (highly preferred)Solid knowledge of analytics tools and dashboard reportingExperience leading small marketing teamsStrong commercial mindset with data‑driven decision‑making abilityExcellent communication and cross‑functional collaboration skillsPreferred SkillsExperience launching new digital, financial, or iGaming productsExposure to international marketsExperience scaling online customer acquisition funnelsKnowledge of regulatory and compliance considerations in iGaming markets#J-18808-Ljbffr