Marketing Manager

Position: Marketing Manager Specialist in Lead Generation & AI ImplementationLocation: Dubai-AjmanIndustry: Real Estate DevelopmentKey Responsibilities1. Lead Generation & Conversion OptimizationDesign and implement lead generation strategies using AI tools and marketing automation platforms.Execute high-performing campaigns on platforms like Google Ads Meta (Facebook & Instagram) TikTok Snapchat and local portals (Bayut Property Finder Dubizzle).Optimize landing pages forms and CTAs to maximize lead quality and volume.Manage lead scoring models to prioritize and segment high-converting prospects.2. AI-Driven Marketing & AutomationDeploy AI tools for customer segmentation campaign targeting and content personalization.Integrate AI chatbots and virtual assistants to improve customer experience and pre-qualify leads.Analyze buyer behavior and trends using predictive analytics to guide campaign strategies.3. Digital Campaign ManagementOversee the development execution and performance tracking of digital marketing campaigns (SEO SEM email social media retargeting) internally or through thrd party appointed Lead Generation agencies.Collaborate with creative teams to ensure compelling content aligns with data-driven insights.4. Data & Performance AnalysisMonitor KPIs such as CPL (Cost Per Lead) CTR (Click-Through Rate) and ROAS (Return on Ad Spend).Use data analytics platforms (e.g. Google Analytics Power BI) to generate actionable reports for continuous improvement.Present findings and recommendations to senior leadership regularly.5. Collaboration & Stakeholder EngagementCoordinate with sales CRM and product teams to ensure leads are nurtured and followed up efficiently.Partner with developers and IT for seamless integration of AI tools and marketing tech stack.Analyze the sales Conversion rates and optimize the campaigns to yield proper sales conversions.RequirementsQualifications & SkillsEducation & ExperienceBachelors or Master s degree in Marketing Business Data Science or a related field.Minimum 5 years of marketing experience preferably in real estate or a tech-driven sales environment in the UAE.Proven track record in lead generation and conversion optimization within Real Estate Development Companies or Real Estate AgenciesTechnical & Domain SkillsProficiency in CRM and marketing automation platforms (HubSpot Marketo Salesforce Zoho).Strong grasp of digital ad platforms (Google Meta TikTok Ads Manager).Hands-on experience with AI/ML tools like ChatGPT Jasper Midjourney or predictive lead scoring tools.Familiarity with local UAE real estate platforms (Bayut Property Finder Dubizzle) and market dynamics.Soft SkillsStrategic thinker with a strong analytical mindset.Excellent communication and stakeholder management.Ability to work in a fast-paced multicultural environment.Results-driven with a growth-hacking mentality.#J-18808-Ljbffr