Marketing Manager, Emerging Markets (Middle East)

Are you energised by building marketing momentum in fast-growing financial markets Do you enjoy blending data-driven digital campaigns with in-market engagement and field activation Are you ready to drive measurable growth for a globally respected brand across the Middle EastCFA Institute is seeking a Marketing Manager Emerging Markets to lead integrated marketing efforts across the Middle East. Based in Abu Dhabi and reporting to the Senior Director Integrated Marketing & Campaigns this is a high-ownership Individual Contributor role responsible for developing and executing regional marketing plans aligned to global business priorities.You will translate global strategy into locally relevant performance-driven campaigns partner closely with business development and society stakeholders and drive measurable commercial outcomes across CFA Institutes portfolio of products and solutions.What Youll DoDevelop and execute integrated marketing plans for the Middle East aligned to global strategy and regional growth objectivesOwn go-to-market delivery for CFA Institute products and solutions ensuring strong ROI and measurable commercial impactDrive acquisition and pipeline growth through a blended strategy of digital campaigns and field marketingDrive field marketing initiatives and in-market activations in partnership with business development and society stakeholdersLead the regional digital marketing roadmap enhancing the full customer journey and improving segmentation and engagementGenerate market intelligence and competitive insights to inform strategy and support market entry into new and high-potential emerging marketsManage agency partners and collaborate across global product sales distribution technology and marketing teams to deliver campaigns effectively and efficientlyTrack analyse and report performance metrics including leads generated revenue influenced pipeline contribution cost per registration and overall campaign ROIWhat Were Looking ForBachelors degree (Masters preferred) with a minimum of 6 years marketing experience at manager levelProven experience developing and executing acquisition-focused marketing strategies in emerging or growth marketsExperience within Financial Services investment management banking capital markets FinTech or a related professional services environment strongly preferredDemonstrated experience blending digital marketing with field marketing and in-market activationsStrong digital marketing capability across multi-channel campaigns including email social media and marketing automation (Salesforce Marketing Cloud preferred)Experience optimising the end-to-end customer journey using segmentation performance data and experimentationStrong analytical skills with clear experience measuring ROI and campaign effectiveness against commercial KPIsExperience managing agencies vendors and campaign budgetsFluency in written and spoken English and ArabicSolid understanding of financial markets and a strong interest in the investment professionWhy Join UsPlay a pivotal role in expanding CFA Institutes presence across a priority emerging market regionOwn regional marketing plans with clear commercial accountabilityCombine digital innovation with visible in-market engagementWork closely with global marketing leadership while building strong local partnershipsBe part of a mission-driven organisation committed to strengthening capital markets and advancing the investment profession worldwideAt CFA Institute we are committed to transparency and equity in our hiring compliance with wage transparency laws in many of the jurisdictions in which we recruit we provide the following information regarding compensation for this position: Expected base salary range: AED 00 per year allowances. All salary ranges are subject to adjustment based on experience education location and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus and a comprehensive medical benefits package.#LI-BQ1#LI-HYBRIDAbout CFA InstituteCFA Institute are the global leader in investment excellence and ethics. With nearly 200000 charterholders across 160 markets we drive professional growth ethical behavior and better markets. We care about our employees well-being offering industry-leading benefits like:Comprehensive health coverage for you and your familyGenerous leave and time offCompetitive retirement plansFlexible work optionsWellness education and support programsIf you feel this opportunity could be the next step in your career we encourage you to click Apply and complete our three-minute application.Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education experience or location. We thank all those who apply. Only those selected for further consid