Marketing Manager — Device Brand Launch

Dexme is a new smartphone brand built for emerging markets.Our philosophy is simple: Reliable technology. Accessible pricing. Safe to Own.Dexme devices are designed to support digital inclusion by making smartphones more accessible while delivering dependable everyday performance.The brand is being launched internationally with an initial focus on African markets, supported by global product development, device manufacturing, and regional distribution networks.The RoleWe are looking for a hands‑on Marketing Manager who can launch and build the Dexme brand from the ground up. This is not a corporate brand management role.This is a builder role — someone who can create marketing structure, launch markets, work with distributors, and drive brand visibility across emerging markets. You will work directly with leadership to build the marketing foundation for Dexme globally.What You Will DoBrand DevelopmentBuild the Dexme brand positioningDefine messaging and tone of voiceDevelop product storytelling and brand narrativeWork with designers on packaging and visual identityProduct MarketingCreate product launch materials for smartphonesDevelop product pages, feature messaging, and comparisonsPrepare retail and distributor marketing materialsSupport product launches in multiple marketsSupport distributors with marketing materialsDevelop retail marketing kits and training materialsCreate point‑of‑sale and in‑store marketing programsAlign marketing with local sales channelsRegional Marketing ExecutionIdentify and manage marketing agencies in each countryCoordinate local campaigns and product launchesAdapt messaging for local marketsDigital & SocialLaunch and manage Dexme social channelsSupport website development and product contentWork with influencers and local digital agenciesWhat We Are Looking ForWe are looking for someone who has experience launching consumer electronics or smartphone brands in emerging markets.Ideal background4–8 years marketing experienceExperience in smartphones or consumer electronicsExperience working with distributors and retail channelsExperience launching products in emerging marketsHighly relevant companies includetelecom operators with device programsSkillsBrand buildingGo‑to‑market strategyPersonal Profileis entrepreneurial and hands‑oncan build marketing from scratchis comfortable working in fast‑moving environmentsunderstands emerging market consumersWhy Join DexmeOpportunity to launch a global smartphone brandDirect impact on international market expansionWork closely with leadership and distribution partnersBuild marketing infrastructure from the ground up#J-18808-Ljbffr