Media & Performance Specialist

Job ResponsibilitiesReporting directly to the Marketing & Communication Director, you lead the media strategy and performance management for key markets of the Middle East & India subsidiary, including Kingdom of Saudi Arabia, Kuwait, Pakistan, Bahrain, Jordan, Iraq, Oman, India, Turkey and Israel.As the Media Agency Lead and performance expert, you are responsible for briefing, steering and evaluating all media agencies (brand & performance media, paid social, always-on, search, OOH), ensuring that every euro invested delivers measurable impact.You are the regional guardian of media performance: from validating country-level media plans to monitoring ROAS, dashboards and analytics, you identify under- and over-performing markets and make data-driven recommendations to optimize the media mix.You serve as the central coordination point between HQ, the regional marketing team, media agencies and local partners – ensuring flawless campaign execution, on-time asset delivery and full budget accountability.Media Agency Steering & StrategyAdvertising Strategy Development & Goal AlignmentBrief, manage and evaluate media agencies across all channels: brand & performance, paid social, always-on, search (SEA) and OOHLead monthly competitor media reviews and agency performance assessmentsSet up proactive, structured collaboration rhythms with agencies: briefing cycles, performance reviews, campaign debriefsValidate and challenge country-level media plans ensuring alignment with brand positioning and regional prioritiesDrive media innovation by identifying emerging platforms, formats and audience targeting opportunities in the Middle East and IndiaPerformance Monitoring & AnalyticsOwn the regional media performance dashboard (ThePlan and equivalent tools): track ROAS, CPM, CTR, SOV, reach & frequency and all relevant KPIsIdentify under- and over-performing markets and channels; produce actionable optimization recommendationsTrack digital, CTV and OOH trends, platform evolutions and consumer behavior shifts across the regionMonitor ad spend allocation and flag anomalies or reallocation opportunities to the Marketing DirectorLead post-campaign analysis and embed learnings into future planning cyclesCampaign Execution & Launch CoordinationCoordinate product launches and seasonal campaigns (e.g., Ramadan, Local Editions) end-to-end: from briefing to liveDistribute HQ guidelines, campaign toolkits, assets and social media calendars to agencies and local partnersOversee asset development for regional activations, ensuring brand compliance and market relevanceLead A/B testing of ad creatives (static images, short videos, landing pages) and rapidly iterate based on CTR, CVR, and downstream conversion metricsManage special executions including OOH production: sourcing, briefing, validation and deploymentClose alignment with Marketing: Proactively sync on the marketing calendar, brand campaign timelines, and content asset plans to ensure advertising strategies are fully aligned with brand messaging, key value propositions, and visual identity. Work closely with the Marketing Executive and Trade Marketing teams to ensure integrated 360° campaign delivery.Budget & Financial ManagementActively manage, monitor and report on the media budget for the zone – representing approximately 50% of the regional marketing envelopeTrack YTD and YTG spending and commitments on a monthly basis with full accuracyProcess and reconcile invoices in close coordination with Finance and the accounting teamEnsure all media investments are tracked, justified and optimized for maximum ROIHQ Liaison & Partners CollaborationServe as the primary regional point of contact for HQ on media planning, asset requests and campaign rolloutsEnsure timely and accurate localization and distribution of global campaign materials across marketsStay connected to regional market trends to proactively identify new media opportunities and disruptive formatsProfileMaster’s degree in Marketing, Media, Communications, Business or equivalent5+ years’ experience in media planning, digital performance or media agency management (Luxury, Retail or FMCG industries are a plus)Fluent in English; Arabic is a real plus (written & spoken)Proven expertise in performance media: paid social, search (SEA), programmatic, CTV, OOHStrong knowledge of media measurement frameworks: ROAS, brand lift, reach & frequency, attribution modelingDemonstrated experience working with media planning tools and performance dashboards (ThePlan or similar)Track record of managing and optimizing significant media budgets across multiple marketsSolid understanding of the Middle East & India media landscape, consumer behavior and digital ad market trendsExperience coordinating with HQ teams and distributing campaign assets & toolkits across marketsAnalytical mindset with strong proficiency in Excel; Power BI, Tableau or equivalent is a plusPhotoshop / basic creative tool literacy is a plus for asset review and briefi