Marketing Lead, NWA

The Marketing Operations Lead will be a key team member to help meet our growth objectives and establish a strategy and process that creates a sound infrastructure that can meet our current needs while scaling to meet our growing future. In this position, you will work cross-functionally with many different team members to understand KPIs, establish best practices, quality control, track and report on marketing metrics and ROI, stay up-to-date on marketing trends and best practices, and reporting. You will continuously optimize our processes to make our marketing inbound and outbound efforts more efficient.ResponsibilitiesOwn the marketing stack by leading the administration and management of integrations, lead routing, field mapping, documentation, and optimizations of functionalities, including the evaluation, vendor relationships, and implementation of any new and existing technology.Align closely with our revenue operations and business systems teams to ensure continuity and consistency across all of our go-to-market systems.Portfolio Complexity & Growth PressureThe regional portfolio continues to expand and evolve through new product introductions, localization initiatives, and rationalization efforts. Without a dedicated role to support portfolio visibility, prioritization, and commercialization readiness, there is a risk of:Misaligned campaigns vs. available portfolioSlower innovation adoptionIncreased dependency on ad-hoc cross-functional supportMarketing-to-Sales Conversion EfficiencyMarketing is increasingly accountable not only for lead generation but also for pipeline quality and conversion.This Role EnsuresClear lead qualification and handoff processesAlignment between campaign messaging, value propositions, and sales executionBetter utilization of CRM and marketing automation tools to support revenue growthData-Driven Decision MakingTranslate data into actionable insightsTrack portfolio, campaign, and ABM performance holisticallySupport MBRs and commercial reviews with consistent and reliable inputsCross-Functional Enablement & Risk ReductionThis role acts as a single point of coordination between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain.By Doing So, It ReducesRework and duplicated effortsMiscommunication during product launches or changesCommercial risk related to incomplete or misaligned go-to-market executionSustainable Scaling Across MENASupporting local teams with structured frameworksEnsuring consistency while allowing market-level adaptationProtecting speed, quality, and strategic focus as the business grow#J-18808-Ljbffr