Marketing & G2M Lead

We are partnering with a newly established, high-potential marketplace startup in the UAE to build their founding team.At Uplift, we work closely with our clients not only to fill roles, but to shape the core teams that will define their success. These positions are part of the initial leadership layer, offering a rare opportunity to join at an early stage and directly influence how the business, product, and customer experience are built from the ground up.If you enjoy fast-paced environments, high ownership, and turning ideas into reality, this could be a very exciting opportunity to be part of something early and impactful.Key ResponsibilitiesOwn go-to-market end-to-end—building a strong brand, driving the customer funnel, and scaling supply through the Top User program and community-led acquisition.1) Brand & PositioningDefine positioning, messaging, brand voice, and core narratives (trust, value, social-first resale)Own creative direction for content, campaigns, and launch momentsBuild a repeatable content engine (UGC, creators, community stories, drops)2) Growth Funnel (Acquire Activate Retain)Own acquisition plan across paid + organic (social, influencer, partnerships, referrals)Set funnel KPIs and reporting: CAC, activation, first purchase rate, repeat rateCollaborate with product on conversion optimization (landing pages, onboarding, first-listing/first-buy)3) Supply and Community Programs (Grow Inventory + Power Sellers)Drive listing/inventory growth: challenges, drops, ambassador programs, referral loopsEstablish local partnerships/events to seed supply and demand (schools, communities, clubs, women networks)What Were Looking For3-5 years of Ex-FMCG (Unilever/P&G ideally) experience with strong brand-building fundamentalsIdeally marketplace/e-commerce growth experience (performance + community)Strong execution operator: can build playbooks, run campaigns, and measure resultsComfortable in early-stage ambiguity; hands-on and fastArabic and previous experience in the UAE is preferredCompensationUp to AED 20K/Month + meaningful stock optionsHigh-ownership role shaping brand, growth engine, and supply flywheelPreferably own visa or golden visa holder#J-18808-Ljbffr