Marketing Executive

<div><h3>Overview</h3><p>We are hiring a Marketing Executive to support sponsorship and exhibitor sales for a major international event in the mining and resources sector. Based in Riyadh, you'll help drive revenue by running targeted campaigns, producing sales enablement tools, and working side by side with the sales team to convert leads into clients.</p><h3>Responsibilities</h3><ul><li>Build and run targeted outbound campaigns across email, LinkedIn, Facebook, WhatsApp, and paid ads to drive sponsorship and exhibitor sales</li><li>Own the marketing push for SpEx offers and promotions — developing content and managing deployment</li><li>Manage HubSpot campaigns, segmentation, and reporting to support sales and track lead engagement</li><li>Create tailored sales tools and content — from email templates and follow-up scripts to one-pagers, slide decks, and WhatsApp outreach messages</li><li>Coordinate partner promotions to amplify campaign messaging and drive traffic</li><li>Support the development and optimisation of paid social ads and retargeting campaigns</li><li>Monitor and assess competitive events and industry activity to inform positioning and uncover new angles</li><li>Collaborate daily with the local and international sales team to align priorities, refine messaging, and support pipeline conversion</li><li>Work with the design team to brief creative assets and ensure consistent branding across all materials</li><li>Report on campaign performance and continuously improve based on data and feedback</li></ul><h3>Skills&Experience</h3><ul><li>Bachelor's degree in Marketing, Communications, or a related field</li><li>Proven ability to deliver performance-driven campaigns across multiple digital channels</li><li>Strong grasp of digital marketing platforms including email automation (HubSpot preferred), paid social, and analytics tools</li><li>Experience creating content and assets tailored for sales enablement (e.g. decks, follow-ups, WhatsApp messaging)</li><li>Excellent project management, communication, and stakeholder engagement skills</li><li>Ability to work across time zones with international teams and thrive in a fast-paced, commercial environment</li><li>Experience in the mining, resources, energy, or finance sectors</li><li>Familiarity with the MENA region and the dynamics of international B2B conferences</li></ul><h3>Why Join Us?</h3><ul><li>Be part of a globally respected events business with a legacy in the mining and resources sector</li><li>Help deliver events that shape the future of energy, critical minerals, sustainability, and investment</li><li>Join a collaborative, ambitious team where your work directly supports commercial outcomes</li><li>Work across international markets, gain exposure to global clients, and help drive impact across the MENA region</li></ul><p>Work across international markets, gain exposure to global clients, and help drive impact across the MENA region</p><h3>About the company</h3><p>Massar Business Solutions</p></div>#J-18808-Ljbffr