Marketing Executive

Dubai, United Arab Emirates | Posted on 10/21/2025HQMena is a leading events and exhibitioncompany specializing in the financial services, fintech, and tradingindustries. We organize premier global events such as Forex Expo, Money Expo,and Crypto Expo, connecting industry leaders, investors, and innovators.At HQMena, we foster creativity, teamwork, and excellence. We offer a dynamicwork environment where talent is recognized, and professional growth isencouraged.Job DescriptionWe are seeking a data-driven and detail-oriented Email,CRM & WhatsApp Marketing Executive to lead our targeted communicationstrategy. This role is essential for driving attendee registrations, nurturingleads, and maximizing engagement for our global exhibitions. You will manage segmented email campaigns, maintain CRM accuracy, and execute high-impactWhatsApp broadcast campaigns tailored to key audiences.Key Responsibilities:EmailMarketing - Plan, write, and schedule targeted email campaigns for audience segments (traders, IBs, investors, exhibitors).Build and manage automated workflows for registrations, reminders, and re-engagement.A/Btest email content, subject lines, and CTAs to optimize open and conversion rates.Ensure email design is responsive, visually appealing, and compliant with GDPR and anti-spam regulations.Maintain and segment CRM database (e.g., HubSpot, Salesforce, Zoho) by audience behavior and registration stage.Coordinate data sync between CRM, registration platforms, and lead capture systems.Monitor engagement metrics (open rate, CTR, bounce rate) and use insights to refine outreach strategies.Support sales and operations teams with tailored CRM campaigns and lead tracking.WhatsAppCampaign Management - Plan and execute WhatsApp broadcast campaigns via platforms like Twilio, Interakt, WATI, or Zoko.Segment recipient lists (IBs, VIPs, speakers, exhibitors) and tailor content for high engagement.Create clear, action-driven WhatsApp messages for reminders, QR codes, confirmations, and announcements.Track delivery and response rates to improve campaign timing and content.Coordinate closely with operations to address real-time questions or last-minute updates via WhatsApp.Work with designers and content writers to develop creative assets for campaigns.Collaborate with sales on exhibitor/sponsor communication and database outreach.Assist with post-show nurturing campaigns and feedback collection.RequirementsBachelor'sdegree in Marketing, Communications, or related field.1+years of experience with email marketing and CRM management.Hands-on experience with tools like Mailchimp, HubSpot, ActiveCampaign, or Zoho.Familiarity with WhatsApp Business API platforms (WATI, Twilio, Interakt) is a strong advantage.Good understanding of email and messaging KPIs and how to improve them.Knowledge of GDPR and other data privacy regulations.Excellent written English and strong attention to detail.Why Join Us?30 Days of Annual LeaveCompany-Sponsored Travel for EventsVibrant & Collaborative Work EnvironmentIf you're passionate about email marketing, CRM and WhatsApp Marketing and want to be part of a fast-growing events company in Dubai, we invite you to join HQMena's marketing team!#J-18808-Ljbffr