Marketing Automation Leads Management

Job Description As a Lead Generation Specialist at A.J. Gallagher, your role will involve organizing, distributing, and tracking leads obtained via digital channels. You will play a crucial part in refining the lead management process and ensuring the growth and revenue attribution of website leads. Your efforts will directly impact the success of online marketing campaigns and the overall lead generation strategy. **Key Responsibilities:** - Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from corporate websites. - Collaborate closely with the website and marketing automation teams to enhance the lead management process. - Document and communicate the end-to-end lead management process within the organization. - Assess and suggest methods to optimize and streamline the lead process. - Track and measure new leads and engagement across existing and new accounts, providing recommendations for growth. - Generate lead/opportunity reports and monthly dashboards to demonstrate lead progress and conversion rates. - Utilize marketing automation tools like Salesforce.com for program execution and success tracking. - Quality check the leads in SFDC to ensure active engagement from sales teams. - Collaborate with marketing & sales to identify sales-ready leads based on scoring demographic & behavioral factors. - Ensure streamlined operation of marketing automation & SFDC sync at all times. - Assign sales qualified leads to the appropriate salesperson and direct other inquiries to the relevant department. **Qualifications:** - Any graduation/ post-graduation degree. At A.J. Gallagher, diversity and inclusion are fundamental aspects of our business. We are committed to sustainability and supporting the communities where we operate. Gallagher values the diverse identities, experiences, and talents of our employees, enabling us to better serve our clients and communities. We believe that diversity is a strength that enriches our organization and aligns with The Gallagher Way. Equal employment opportunities are extended across all aspects of the employer-employee relationship at Gallagher. Reasonable accommodations will be provided to qualified individuals with disabilities, ensuring a supportive and inclusive work environment. As a Lead Generation Specialist at A.J. Gallagher, your role will involve organizing, distributing, and tracking leads obtained via digital channels. You will play a crucial part in refining the lead management process and ensuring the growth and revenue attribution of website leads. Your efforts will directly impact the success of online marketing campaigns and the overall lead generation strategy. **Key Responsibilities:** - Perform daily monitoring of online marketing campaigns and contact us/connect with an expert requests from corporate websites. - Collaborate closely with the website and marketing automation teams to enhance the lead management process. - Document and communicate the end-to-end lead management process within the organization. - Assess and suggest methods to optimize and streamline the lead process. - Track and measure new leads and engagement across existing and new accounts, providing recommendations for growth. - Generate lead/opportunity reports and monthly dashboards to demonstrate lead progress and conversion rates. - Utilize marketing automation tools like Salesforce.com for program execution and success tracking. - Quality check the leads in SFDC to ensure active engagement from sales teams. - Collaborate with marketing & sales to identify sales-ready leads based on scoring demographic & behavioral factors. - Ensure streamlined operation of marketing automation & SFDC sync at all times. - Assign sales qualified leads to the appropriate salesperson and direct other inquiries to the relevant department. **Qualifications:** - Any graduation/ post-graduation degree. At A.J. Gallagher, diversity and inclusion are fundamental aspects of our business. We are committed to sustainability and supporting the communities where we operate. Gallagher values the diverse identities, experiences, and talents of our employees, enabling us to better serve our clients and communities. We believe that diversity is a strength that enriches our organization and aligns with The Gallagher Way. Equal employment opportunities are extended across all aspects of the employer-employee relationship at Gallagher. Reasonable accommodations will be provided to qualified individuals with disabilities, ensuring a supportive and inclusive work environment.