Marketing Analyst (B2C)

The Marketing Analyst will be responsible for measuring, analyzing, and optimizing marketing performance across all channels. This role provides data-driven insights to improve lead generation, campaign effectiveness, and marketing ROI.Key ResponsibilitiesCampaign Performance AnalysisTrack and analyze performance of all marketing campaigns (digital, print, outdoor, events)Measure key metrics: lead volume, cost per lead, lead quality, conversion ratesCreate comprehensive campaign performance reports with actionable insightsIdentify high‑performing and underperforming channelsMonitor marketing budget utilization and ROILead AnalyticsAnalyze lead flow from various sources and channelsTrack lead‑to‑sale conversion funnel across different touchpointsIdentify drop‑off points and recommend optimization strategiesSegment leads based on demographics, behavior, and sourceCollaborate with sales team to assess lead quality by sourceMarket Research & Competitive IntelligenceConduct market research on target audience preferences and behaviorMonitor competitor activities, pricing, and marketing strategiesAnalyze market trends and demand patternsProvide insights on customer journey and decision‑making factorsTrack industry benchmarks and best practicesData Management & ReportingMaintain marketing dashboards and automated reporting systemsEnsure data accuracy across CRM, analytics tools, and marketing platformsCreate weekly, monthly, and quarterly performance reportsPresent findings to marketing and sales leadershipDevelop custom reports for specific campaigns or initiativesDigital AnalyticsAnalyze website traffic, user behavior, and conversion paths using Google AnalyticsTrack social media metrics and engagement ratesMonitor email campaign performance and optimization opportunitiesAnalyze paid advertising performance (Google Ads, Facebook, etc.)Implement and manage tracking pixels and conversion tagsStrategic RecommendationsProvide data‑backed recommendations for marketing strategySuggest budget allocation across channels for optimal ROIIdentify opportunities for new marketing initiativesSupport A/B testing and experimentation frameworksForecast lead generation and campaign performanceRequirementsEducation & ExperienceBachelor's degree in Marketing, Statistics, Business Analytics, or related field3‑5 years of experience in marketing analytics or digital analyticsReal estate or B2C industry experience preferredExperience with marketing automation and CRM platformsTechnical SkillsAdvanced proficiency in Google Analytics, Google Tag ManagerStrong Excel/Google Sheets skills (pivot tables, VLOOKUP, data visualization)Experience with data visualization tools (Power BI, Tableau, or similar)Familiarity with CRM systems and marketing automation platformsBasic understanding of SQL is a plusKnowledge of digital advertising platforms (Google Ads, Facebook Ads Manager)Analytical SkillsStrong quantitative and analytical abilitiesStatistical analysis and data interpretationAbility to derive actionable insights from complex dataCritical thinking and problem‑solving skillsAttention to detail and accuracyCommunication SkillsAbility to present complex data in simple, visual formatsStrong written and verbal communicationStorytelling with dataCross‑functional collaboration abilitiesBenefitsPrivate Health InsurancePaid Time OffTraining & DevelopmentSeniority LevelMid‑Senior levelEmployment TypeFull‑timeJob FunctionOtherIndustriesIT Services and IT ConsultingLocation: Dubai, United Arab Emirates#J-18808-Ljbffr