Market Research & Insights-Senior Manager

Job Description As the Market Research & Insights Senior Manager at Verizon, you will play a crucial role in driving business growth and customer satisfaction through strategic insights and recommendations. Your responsibilities will include: - Conducting in-depth market research and analysis to identify industry trends, customer needs, preferences, and competitive landscape. - Developing and implementing research methodologies and tools to gather and analyze data from various sources such as surveys, focus groups, and customer feedback. - Interpreting and presenting research findings to senior leadership and cross-functional teams in a clear and concise manner to inform business strategies. - Collaborating with key stakeholders to define research objectives and design studies that address business needs. - Staying up-to-date with industry developments to provide insights that keep Verizon at the forefront of the telecommunications industry. - Developing strong relationships with external research vendors to ensure high-quality and timely delivery of research projects. - Utilizing data visualization and storytelling techniques to effectively communicate insights to a non-technical audience. - Monitoring and tracking the effectiveness of marketing campaigns, providing insights and recommendations for improvement. - Managing and mentoring a team of market research analysts to ensure high-quality research outputs. - Acting as a subject matter expert on market research, providing guidance to cross-functional teams and educating employees on best practices. - Proactively identifying opportunities for research to drive business growth and customer satisfaction. - Collaborating with internal teams to develop customer satisfaction surveys and feedback mechanisms. - Ensuring all research activities comply with ethical and legal standards, including data privacy regulations. - Continuously evaluating and improving research processes to increase efficiency and quality. - Representing Verizon at industry conferences and events to showcase market research capabilities and thought leadership. Verizon is an Equal Opportunity Employer, committed to creating an inclusive environment for all employees without discrimination based on various legally protected characteristics. As the Market Research & Insights Senior Manager at Verizon, you will play a crucial role in driving business growth and customer satisfaction through strategic insights and recommendations. Your responsibilities will include: - Conducting in-depth market research and analysis to identify industry trends, customer needs, preferences, and competitive landscape. - Developing and implementing research methodologies and tools to gather and analyze data from various sources such as surveys, focus groups, and customer feedback. - Interpreting and presenting research findings to senior leadership and cross-functional teams in a clear and concise manner to inform business strategies. - Collaborating with key stakeholders to define research objectives and design studies that address business needs. - Staying up-to-date with industry developments to provide insights that keep Verizon at the forefront of the telecommunications industry. - Developing strong relationships with external research vendors to ensure high-quality and timely delivery of research projects. - Utilizing data visualization and storytelling techniques to effectively communicate insights to a non-technical audience. - Monitoring and tracking the effectiveness of marketing campaigns, providing insights and recommendations for improvement. - Managing and mentoring a team of market research analysts to ensure high-quality research outputs. - Acting as a subject matter expert on market research, providing guidance to cross-functional teams and educating employees on best practices. - Proactively identifying opportunities for research to drive business growth and customer satisfaction. - Collaborating with internal teams to develop customer satisfaction surveys and feedback mechanisms. - Ensuring all research activities comply with ethical and legal standards, including data privacy regulations. - Continuously evaluating and improving research processes to increase efficiency and quality. - Representing Verizon at industry conferences and events to showcase market research capabilities and thought leadership. Verizon is an Equal Opportunity Employer, committed to creating an inclusive environment for all employees without discrimination based on various legally protected characteristics.