Manager MENA Marketing

<div><h3>Overview</h3><p>Team: Corporate Marketing</p><p>Activity: Full-time</p><p>Role grade: Manager (6)</p><p>Direct reports: 0</p><p>Indirect reports: 0</p><p>Reporting to: Senior Manager MENA Marketing</p><p>Role location: Riyadh, Saudi Arabia</p><p><b>Job Purpose:</b>As the Manager MENA Marketing, you will be responsible for the development and delivery of regional marketing strategies and on-ground execution for the Esports World Cup (EWC) and Esports Nations Cup (ENC). The role combines strategic planning with hands-on activation, ensuring campaigns, events, and brand experiences are locally relevant and executed to the standards of a major global entertainment property. It requires strong regional expertise and proven experience managing large-scale campaigns across the MENA region.</p><h3>Responsibilities</h3><p><b>Strategy&Planning:</b></p><ul><li>Lead the development of end-to-end, regionally driven marketing strategies for EWC and ENC.</li><li>Translate strategic goals into actionable plans with defined audiences, messaging frameworks, deliverables, and KPIs.</li><li>Use market insights, audience data, and trend analysis to shape and optimize campaign direction.</li><li>Localize global campaign concepts to meet cultural and market needs across the MENA region.</li><li>Align campaign plans with tournament schedules, partnerships, platform opportunities, and regional priorities.</li></ul><p><b>Execution&Delivery:</b></p><ul><li>Oversee full campaign execution from briefing to launch, ensuring delivery of all milestones and assets.</li><li>Manage on-ground activations, live event marketing, outdoor placements, and brand experiences.</li><li>Coordinate cross-functionally with creative, media, social, PR, influencer, product, and event teams.</li><li>Manage agencies and vendors, ensuring quality, timeliness, and adherence to brand guidelines.</li><li>Support production shoots, esports content creation, talent engagements, and experiential activations.</li><li>Ensure consistent, high-quality brand presence across digital, social, outdoor, broadcast, and physical touchpoints.</li></ul><p><b>Reporting&Optimization:</b></p><ul><li>Track performance across all regional marketing activities and optimize campaigns based on KPIs.</li><li>Present performance summaries and regional updates to leadership and key stakeholders.</li><li>Partner with the data team to evaluate results and derive insights.</li><li>Present campaign performance summaries to leadership and stakeholders.</li><li>Prepare post-campaign evaluations with learnings, ROI, and recommendations for future regional planning.</li></ul><h3>Education And Experience</h3><ul><li>Bachelor’s degree in Marketing, Media, Communications, Business, or a related field. An MBA or advanced degree is a plus.</li><li>6+ years of marketing experience, including at least 3 years in a managerial role</li></ul><h3>Knowledge, Skills, and Abilities</h3><ul><li>Proven track record leading marketing for large-scale entertainment, cultural, sports, or major live event initiatives in the MENA region.</li><li>Experience delivering multi-channel campaigns across digital, social, outdoor, PR, influencer, and experiential marketing.</li><li>Experience managing on-ground activations and large event environments.</li><li>Strong ability to work with regional agencies, production partners, and cross-functional teams</li><li>Strong capability in developing integrated marketing strategies and regional campaign plans.</li><li>Deep understanding of MENA audiences, youth culture, gaming behavior, and regional market dynamics, leveraging strong cultural awareness and market knowledge of Saudi Arabia.</li><li>Skilled in managing brand presence across digital, social, outdoor, broadcast, and experiential channels.</li><li>Proven ability to lead complex, multi-channel campaigns and on-ground activations.</li><li>Strong project management and organizational skills with a high attention to detail.</li><li>Experience managing agencies, vendors, and production partners.</li><li>Ability to oversee live event marketing, talent engagements, and experiential activities.</li><li>Ability to track KPIs, interpret performance data, and apply insights to optimize campaigns.</li><li>Comfortable using reporting tools and collaborating with analytics teams.</li><li>Strong documentation, planning, and process governance capabilities.</li><li>Clear and confident communicator with strong storytelling and presentation skills.</li><li>Effective at working within fast-paced, cross-functional environments.</li><li>Skilled in building relationships across internal teams, agencies, and external partners.</li><li>Fluent in Arabic and English.</li></ul><h3>Benefits</h3><ul><li>Relocation support</li><li>Transportation allowance</li><li>Competitive compensation</li><li>Housing allowance</li><li>VIP medical insurance</li><li>Opportunity to work on a new exciting project with a group of passionate professionals. You w