M
Manager, Marketing ZSP
Masdar
Abu Dhabi, UAEAED 8,000-20,000/moToday
UAESales & MarketingFull Time
Skills Required
GitExcelProject ManagementErpCommunication
Job Description
Purpose for this role:To plan and execute marketing deliverables for the Zayed Sustainability Prize (ZSP) in line with Prizeneeds and the overall strategy of marketing and corporate communications in order to ensure thatall deliverables are in line with the prize objectives and the brand.Key Responsibilities:Management of marketing deliverables for ZSPDevelop a marketing strategy for the Zayed Sustainability Prize and its initiatives including Beyond2020.Build strategic relationships with partners such as agencies and vendors to ensure the Prize hasaccess to leading industry players where needed.Manage the assignment of various creative and production agencies for the purpose of developing and executing marketing campaigns and video content throughout the calendar year.Manage agencies as required across the full scope of both goods and services including advertising direct marketing conferences and events.Identify opportunities of engagement proactively both externally and internally and monitoring of trends and competitors to ensure strong positioning of the Prize.Ensure creation of marketing deliverables in collaboration with Brand Manager (logos brochures signage promotional materials advertisements etc.) to communicate and reinforce corporate objectives thereby attracting stakeholders while developing positive and lasting stakeholder relations for ZSP.Oversee the creation of video assets across the Prizes initiatives such as Beyond2020 including storyboarding and agency management where required.Develop campaigns and briefs for marketing initiatives and coordinate with agencies as required owning the implementation from ideation to execution.Manage the entire campaign implementation process to ensure KPIs are met and to thestandard expected.Manage all media buying activities and 3rd party agencies in collaboration with the Brand Manager to deliver the required results and ensure strong ROI on media selection and placement.Develop set templates and frameworks for creating and communicating project and activity plans.Manage the building of brand reputation and equity through leveraging on the various marketing activities and programs as well as digital media platforms such as social media and website.Monitor performance of marketing efforts and ensure monthly reports are produced to present the engagement and reach of paid campaigns.Develop relevant budgets for ZSP activations andprojects.Management of the marketing delivery for the annual awards ceremonyManage the delivery of the Prizes marketing plan for the awards ceremony.Manage all media buying activities to ensure consistent reach and engagement for the Prize. Support the implementation of all Prize events and activities occurring during Abu Dhabi Sustainability Week.Manage all agencies and 3rd parties for the Prizesactivities.Recommendation and monitoring of budgets and plansContribute to recommending and monitoring the unit budget yearlong so that the business is awareof areas of unsatisfactory performance against the budget and so that performance improvementopportunities are capitalized upon.Management of stakeholders and third-party service providersEnsure relationships with service level providers are managed smoothly and effectively in a waythat guarantees that Masdar is provided with quality and timely services in line with relevant service level agreements.As and when required by management personally manage key relationships/negotiations with relevant internal and external stakeholders in order to ensure the negotiation and agreement of favourable deals and agreements that safeguardMasdars best interests while ensuring the delivery of necessary needs/goalsQualifications : Preferred Qualifications: MBA or relevant Masters degree from a top-tier internationally recognized higher education institutionBachelors degree in communications mass media marketing or related disciplinePreferred Experience: 6-8 years of experience in senior roles in marketing and events for large events or an equivalentexperienceExperience in the UAE gaining strong knowledge and understanding of local rules regulations systemsPrior experience with brand architecture studies audits and revamp exercisesPrior experience with management of a marketing and events team and processesJob-Specific Skills: Exceptional communication (verbal and written) and interpersonal skills leading to a consultativeapproach within a corporate / multifunctional environmentStrong understanding of the complexity and challenges of driving/building a project delivery culture andstrong project management skillsStrong knowledge of budget managementStrong problem solving and decision-making skillsExcellent computer literacy with strong background in Word Excel PowerPoint and OutlookExcellent ability to plan and organize work and prioritize projectsExcellent time management skillsAttention to detailAdditional Information : This role is based in Abu Dhabi. Masdar is one of the worlds fastest growing
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