Manager - Brand Management

Execute Bupa brand Marketing strategy and positioning, supporting how the brand is perceived while building awareness and brand imagery.Key Accountabilities:1-Execute brand Strategies & Campaigns:Execute the full year initiative master plan.Execute the brand campaigns and communication across various channels driving awareness on Bupa Value PropositionCollaborate with cross-functional teams to ensure brand consistencyExecute the campaign launch strategy with Marketing Communication, activation and media buying teams.Support the Trade Team in Commercial activations (Client specific awarness)2-Measure & Report on Brand Performance:Monitoring brand performance and brand perception metricsProvide actionable insights and recommendation for improvementAnalyze the effectiveness of branding initiatives, making recommendations for improvement, planning future KPIs, and forecasting performance3-Execute Brand Guidelines:Execute brand guidelines across all assets and communicationsDeploy Bupa offices at hospitals and clients premises following our brand guideline.Understand the Global Brand Guidelines and best practiceReview and evaluate all agency work to ensure compliance with the brand guidelines. Communicate with the agency as needed.4-Manage Budget & Agency:Manage external agencies and vendors in development and execution of campaignsContinuously track allocated budget and ensure budget utilization (without over or under spending)#J-18808-Ljbffr