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Key Account Executive - Beverages & Coffee

Alyasra Foods

Riyadh, Saudi ArabiaAED 8,000-20,000/moSAR 8.2K-20.4K/moToday
Saudi ArabiaSales & MarketingFull Time

Skills Required

ExcelCrmCommunicationCustomer ServiceSupply ChainLogistics

Job Description

A Key Account Executive is a front-line professional responsible for driving sales and fostering strong relationships with clients in the food service sector. This role involves actively seeking new business opportunities, managing a portfolio of existing clients, and achieving sales targets for the company's range of premium beverage brands, including JDE Maxwell, Jacob's coffee, and Davinci. The Sales Executive serves as a brand ambassador, providing excellent customer service and leveraging market knowledge to contribute to the overall growth of the business in the local market.Principal Accountabilities1. Sales and Business DevelopmentProactively identify and pursue new sales leads and opportunities within the HORECA sector (e.g., hotels, restaurants, cafes, caterers) with a specific focus on beverage solutions.Conduct sales calls, presentations, and product demonstrations for premium beverage brands to prospective customers.Negotiate contracts and finalize deals to acquire new accounts.Achieve and exceed monthly, quarterly, and annual sales targets.2. Account Management and Customer ServiceManage and nurture a portfolio of existing client accounts to ensure long-term relationships and high customer satisfaction.Serve as the main point of contact for clients, addressing their needs, inquiries, and concerns ina timely and professional manner.Conduct regular visits to client sites to maintain relationships and identify upselling or cross-selling opportunities related to beverage products.Provide after-sales support and coordinate with the logistics and operations teams to ensure timely delivery of products.3. Product Expertise and Market IntelligenceMaintain a deep understanding of the assigned beverage product portfolio and their applications, especially related to menu engineering and beverage preparation.Stay informed about local market trends, competitor activities, and pricing strategies in the Kuwaiti beverage sector.Gather and provide feedback from the market to the BDM and Regional Customer Experience & Beverages Director to help improve sales strategies and product offerings.4. Technical and Operational SupportAct as the first point of contact for clients regarding technical or quality issues.Coordinate with the Quality Assurance (QA) and technical teams to schedule site assessments, installations, and maintenance activities.Ensure customer concerns are escalated appropriately and resolved in a timely manner.Monitor equipment placements and ensure proper tracking and maintenance follow-up.Facilitate communication between clients and internal technical teams to ensure alignment and customer confidence.5. Administration and ReportingMaintain accurate and up-to-date records of all sales activities, client interactions, and sales pipelines in the CRM system.Prepare regular sales reports, forecasts, and performance updates for the BDM and Regional Customer Experience & Beverages Director.Work with the finance team to ensure smooth processing of orders, invoices, and payments.6. Cross-Functional Collaboration and ComplianceCollaborate with marketing, category management, and supply chain teams to execute brand activations, promotions, and campaigns.Ensure compliance with company policies, pricing structures, and contractual terms.Uphold company standards of ethical selling and maintain compliance with all regulatory requirements.7. Professional Development and Brand RepresentationRepresent the company and beverage brands in a professional manner at industry events, exhibitions, and client meetings.Continuously enhance product and industry knowledge through training, certifications, and market research.Contribute to a positive team culture by sharing best practices and supporting colleagues.EDUCTION AND EXPERIENCEA Bachelor's degree is preferred, with a focus on Business, Marketing, or a related field.Experience: A minimum of 2-3 years of proven sales experience, with a preference for the food and beverage industry and the HORECA sector#J-18808-Ljbffr