Industry Marketing Manager - META

Role SummaryThe META Industry Marketing Manager is responsible for driving industry-led marketing strategy, programs, and flagship events across the META region, with a primary focus on Saudi Arabia (70%) and a regional enablement remit (30%) across the Middle East and Africa.This role sits at the intersection of industry expertise, event strategy, account-based marketing, and stakeholder orchestration within a complex matrix organization. The role requires strong execution discipline, budget ownership, and the ability to operate at both strategic and hands-on levels, often under tight timelines.The role reports to the MEA & KSA Marketing Director and takes business direction from the KSA General Manager.Key ResponsibilitiesOwn and drive industry marketing strategy for priority verticals across META, with a strong focus on KSA and alignment with national priorities.Translate industry insights, customer challenges, and market trends into compelling narratives, content themes, and campaign direction.Provide industry marketing guidance to MEA markets outside KSA to ensure consistency and relevance.Lead the strategy and execution of industry-focused events, including flagship events, CxO forums, roundtables, and third-party platforms.Design and execute Account-Based Marketing (ABM) programs with Sales, targeting strategic accounts and priority industries.Ensure events and ABM programs align with clear business objectives, pipeline contribution, and customer engagement outcomes.Act as a trusted marketing partner to META leadership, KSA stakeholders, sales teams, and industry leaders.Manage industry marketing budgets, ensuring efficient allocation, strong ROI focus, and compliance with internal processes and governance.Deliver high-quality marketing programs in fast-paced environments while balancing strategic thinking with operational rigor and continuous optimization.Key Requirements8+ years of experience in B2B or enterprise marketing, ideally with exposure to industry or vertical marketing.Proven experience leading event strategy and execution, ABM programs, and executive-level customer engagement.Strong stakeholder management experience within a regional or global matrix organization.Experience managing complex budgets and navigating corporate governance and compliance processes.Strong understanding of the Saudi market and broader regional business dynamics is highly preferred.Highly process-driven and detail-oriented, with the ability to manage multiple priorities under tight timelines.Fluency in both Arabic and English is mandatory.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.#J-18808-Ljbffr