In-house Content Creator

Tell stories people come back to.We are looking for a Dubai-based creator to build and grow the Cars24 Arabia YouTube channel as a long-term content platform.In-house Content Creator, Cars24 ArabiaLocation: Dubai, UAETell stories people come back to.We are looking for a Dubai-based creator to build and grow the Cars24 Arabia YouTube channel as a long-term content platform.The ambition is to build one of the most distinctive automotive YouTube channels in the region.Role contextAt Cars24, content is becoming a primary way through which people discover, understand and trust the brand. We are building our organic content engine with the same seriousness with which we build our products.This role sits at the intersection of storytelling, platform understanding and brand building. It requires someone who understands how attention works on social platforms, but also cares about depth, narrative and consistency over time.The expectation is not to “manage social media”, but to build a channel people choose to return to.What The Role Is AboutYou will own the Cars24 Arabia YouTube channel end-to-end: from positioning and content strategy to conceptualisation, scripting, production and performance analysis.The goal is to create stories and formats that build an audience over time. Not one-off videos, but a body of work that compounds attention and credibility over time. This requires someone who thinks like a creator, but operates with the discipline of someone building a product.Key ResponsibilitiesOwn the positioning and long-term direction of the Cars24 Arabia YouTube channelConceptualise & script recurring content formats, series and narrativesLead end-to-end production: from ideation and scripting to filming, editing and publishingCollaborate with brand, product and growth teams to ensure content reflects real product experiences & user needsContinuously study platform behaviour, audience signals and creator trends to refine the content strategyTrack and analyse performance metrics including retention, engagement and audience growthWhat We Are Looking ForA creator-first mindset with an intuitive understanding of what makes people stop, stay and returnHands-on experience creating content on platforms like YouTube, Instagram or TikTokAbility to move fluidly between idea generation, scripting and executionStrong storytelling instincts and comfort working in front or behind the cameraCuriosity about people, cars, culture and the evolving dynamics of social media platformsComfort working in a fast-moving environment where experimentation and iteration are expectedWho This Role Works Well ForThis role suits someone who:Has already been creating content and wants to do it with the backing of a brand and a production ecosystemThinks about storytelling as a craft rather than a trendUnderstands that audience trust compounds through consistencyIs excited by the challenge of building something meaningful from the ground upWhy this role mattersCars24 is entering a phase where organic storytelling will play a meaningful role in how the brand grows and connects with audiences.This Role Offers The Opportunity ToBuild a content platform from the ground up that compounds attention & trust over timeExperiment with formats, narratives and storytelling stylesIf this role resonates because it feels creative, ambitious and meaningful, then it is likely worth exploring further.#J-18808-Ljbffr