Head of Retail Marketing.MCG - Marketing and Communications Group

Key Result AreasDetermine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & PakistanDesign positioning, messaging architecture & marketing plans across Retail products & services offeringDeveloping impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PRPlan & implement all segments & products / services overall digital marketing strategyForecast digital sales performance trends and increase acquisition numbers across markets & segmentsMonitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPAAnalyze data and insights to optimize campaigns across all segmentsDesign marketing initiatives to drive high-level of engagement, loyalty & lifetime value for Existing to Bank customersMonitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and servicesDevelop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpointsOversee & manage marketing budget and scheduling expendituresSet a strong marketing team, processes & policies in new marketsLaunch Retail offering in new MarketsOperating Environment, Framework and Boundaries, working RelationshipsMashreq is a challenger bank & an aggressive marketeer; this position has key responsibility to promote a culture of innovation & Customer Experience.Working with all Retail Business Heads, Digital Studio Head and Customer Experience HeadProblem Solving — Being a strategic role, this job requires ability to think out-of-the-box both in terms of marketing strategy, people management and digital marketing paradigm shifts.Understanding detailed customer needs in terms of products / distribution through research and behavioural analysis.Ability to adjust thinking to ever evolving situations, to overcome habits and to see things & opportunities in a fresh wayBeing able to traverse a broad spectrum from strategic to tactical is keyAbility to work under Agile framework - collaborate across businesses, Digital Studio teams & CX to achieve business goalsDecision Making authority and ResponsibilitySetting up marketing strategy across Retail segments, products & services.Determining acquisition targets & CPA for segments and launch of new initiatives.Knowledge, Skills and Experience12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.Familiarity with bank’s operations, sales and support environments, and strong customer focus.Entrepreneurial, strong profit orientation, effective team leaderExperience building innovative and agile teams and coaching them to their full potentialResponsibilitiesDetermine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & PakistanDesign positioning, messaging architecture & marketing plans across Retail products & services offeringDeveloping impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PRPlan & implement all segments & products / services overall digital marketing strategyForecast digital sales performance trends and increase acquisition numbers across markets & segmentsMonitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPAAnalyze data and insights to optimize campaigns across all segmentsDesign marketing initiatives to drive high-level of engagement, loyalty & lifetime value for Existing to Bank customersMonitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpointsOversee & manage marketing budget and scheduling expenditures.Set a strong marketing team, processes & policies in new marketsLaunch Retail offering in new MarketsQualifications12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.Familiarity with bank’s operations, sales and