Head of Retail Marketing.MCG - Marketing and Communications Group

ResponsibilitiesDetermine & implement go-to-market marketing strategies across all segments & products/services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan.Design positioning, messaging architecture & marketing plans across Retail products & services offerings.Develop multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media, web, content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR.Plan & implement all segments & products/services overall digital marketing strategy.Forecast digital sales performance trends and increase acquisition numbers across markets & segments.Monitor and track marketing strategies against key performance indicators and business metrics to improve performance and lower costs – acquisition vs CPA.Analyze data and insights to optimize campaigns across all segments.Design marketing initiatives to drive high levels of engagement, loyalty and lifetime value for Existing to Bank customers.Monitor direct competitors, track marketing activities, and research consumer behavior to grow customer demand for products and services.Develop and implement marketing strategy to enhance customer experience and governance framework aimed at improving the customer experience across all touchpoints.Oversee & manage marketing budget and scheduling expenditures.Set a strong marketing team, processes & policies in new markets.Launch Retail offering in new markets.Key Result AreasDetermine & implement go-to-market marketing strategies across all segments & products/services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan.Design positioning, messaging architecture & marketing plans across Retail products & services offerings.Develop multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media, web, content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR.Plan & implement all segments & products/services overall digital marketing strategy.Forecast digital sales performance trends and increase acquisition numbers across markets & segments.Monitor and track marketing strategies against key performance indicators and business metrics to increase performance and lower costs – acquisition vs CPA.Analyze data and insights to optimize campaigns across all segments.Design marketing initiatives to drive high levels of engagement, loyalty & lifetime value for Existing to Bank customers.Monitor direct competitors, track marketing activities, and research consumer behavior to grow customer demand for products and services.Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints.Oversee & manage marketing budget and scheduling expenditures.Set a strong marketing team, processes & policies in new markets.Launch Retail offering in new Markets.Operating Environment, Framework and BoundariesMashreq is a challenger bank and aggressive marketeer; this position has key responsibility to promote a culture of innovation and Customer Experience.Working with all Retail Business Heads, Digital Studio Head and Customer Experience Head.Problem SolvingBeing a strategic role, this job requires the ability to think out-of-the-box in marketing strategy, people management and digital marketing paradigm shifts.Understanding detailed customer needs in terms of products/distribution through research and behavioural analysis.Ability to adjust thinking to evolving situations, overcome habits and see opportunities in a fresh way.Ability to traverse a broad spectrum from strategic to tactical.Ability to work under Agile framework and collaborate across businesses, Digital Studio teams & CX to achieve business goals.Decision Making Authority and ResponsibilitySetting up marketing strategy across Retail segments, products & services.Determining acquisition targets & CPA for segments and launch of new initiatives.Knowledge, Skills And Experience12+ years of banking experience or 23+ years of exceptional experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.Familiarity with bank operations, sales and support environments, and strong customer focus.Entrepreneurial mindset, strong profit orientation, effective team leadership.Experience building innovative and agile teams and coaching them to their full potential.#J-18808-Ljbffr