Head of Marketing-MEA

<div><h3>Responsibilities</h3><ul><li>Conduct in-depth research on the local market, including industry trends, competitor landscape, consumer behavior, and needs.</li><li>Collect and analyze market data, regularly assess market dynamics, and provide accurate insights to support the formulation of marketing strategies.</li></ul><h3>2. Brand Building&Promotion</h3><ul><li>Develop brand promotion strategies for the designated region to enhance the company's brand awareness and reputation in that area.</li><li>Responsible for shaping and maintaining the brand image.</li><li>Plan and execute brand promotion activities, such as online and offline advertising, PR events, sponsorship activities, etc.</li><li>Responsible for internal and external brand collaborations, as well as integrating resources related to branding, planning, and media within the market.</li><li>Develop comprehensive marketing strategies and plans based on target markets, customer segments, and marketing channels.</li><li>Formulate business policies, incentive policies, and performance evaluation mechanisms for branding and marketing.</li><li>Coordinate closely with other internal departments to facilitate the execution of strategies and plans.</li><li>Monitor the implementation of marketing activities, evaluate their effectiveness, and adjust strategies in a timely manner.</li></ul><h3>Qualifications</h3><ul><li>At least 10 years of experience in automotive industry, with a minimum of 8 years in automotive marketing within the relevant market; proven track record of successful brand promotion and marketing campaigns.</li><li>Proficient in English; familiar with marketing channels and promotion methods in the relevant market.</li><li>Strong capabilities in market analysis, planning, and execution, with the ability to independently formulate marketing strategies and plans.</li><li>Excellent team management and collaboration skills, with the ability to lead a team to achieve marketing goals.</li><li>Innovative and pioneering spirit, with the ability to continuously explore new market opportunities and marketing approaches.</li><li>Strong communication skills and team spirit.</li><li>AI-aware, with proficiency in using AI tools preferred.</li><li>Willing to accept frequent business travel or base location in the local market.</li></ul></div>#J-18808-Ljbffr