Head of Marketing-MEA

Responsibilities1. Brand Research & AnalysisConduct in-depth research on the local market, including industry trends, competitor landscape, consumer behavior, and needs.Collect and analyze market data, regularly assess market dynamics, and provide accurate insights to support the formulation of marketing strategies.2. Brand Building & PromotionDevelop brand promotion strategies for the designated region to enhance the company's brand awareness and reputation in that area.Responsible for shaping and maintaining the brand image.Plan and execute brand promotion activities, such as online and offline advertising, PR events, sponsorship activities, etc.Responsible for internal and external brand collaborations, as well as integrating resources related to branding, planning, and media within the market.3. Marketing Strategy Development & ExecutionDevelop comprehensive marketing strategies and plans based on target markets, customer segments, and marketing channels.Formulate business policies, incentive policies, and performance evaluation mechanisms for branding and marketing.Coordinate closely with other internal departments to facilitate the execution of strategies and plans.Monitor the implementation of marketing activities, evaluate their effectiveness, and adjust strategies in a timely manner.QualificationsAt least 10 years of experience in automotive industry, with a minimum of 8 years in automotive marketing within the relevant market; proven track record of successful brand promotion and marketing campaigns.Proficient in English; familiar with marketing channels and promotion methods in the relevant market.Strong capabilities in market analysis, planning, and execution, with the ability to independently formulate marketing strategies and plans.Excellent team management and collaboration skills, with the ability to lead a team to achieve marketing goals.Innovative and pioneering spirit, with the ability to continuously explore new market opportunities and marketing approaches.Strong communication skills and team spirit.AI-aware, with proficiency in using AI tools preferred.Willing to accept frequent business travel or base location in the local market.#J-18808-Ljbffr